What Hims and Hers’ revenue and user growth could mean for the future of D2C healthcare

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What Hims and Hers' revenue and user growth could mean for the future of D2C healthcare

Direct-to-consumer (D2C) telehealth firm Hims & Hers' revenues grew 83% YoY from 2020 to 2021, and the platform received 2.4 million virtual visits in 2021—up from 1.6 million in 2020, according to a Q4 2021 earnings report released on the company's website.

This boost in growth comes from a slew of 2021 marketing initiatives, including increasing its marketing investment in Q3 and Q4 to boost customer acquisition, partnering with well-known retailers such as Amazon and Revolve to scale its online and in-person sales, and shifting its pharmacy fulfillment services in-house to offer consumers more affordable, subscription-based healthcare.

"D2C healthcare companies are on a growth tear—Hims & Hers is just one of the most notable key players," said Rhea Patel, analyst at Insider Intelligence. While widespread marketing may continue to boost growth for the D2C healthcare segment, "D2C companies may have to deal with high customer acquisition costs compared with traditional providers who already have built-in channels (insurance) sending patients their way," added Patel.

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The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season

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Preparing for a New Holiday Shopping Calendar

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The 2021 US holiday season posted the strongest retail growth in more than 20 years, bolstered by resurgent brick-and-mortar sales and healthy ecommerce growth. Our first look ahead to the 2022 holiday season forecasts healthy consumer spending patterns and a more stable supply chain.

In The US Holiday 2021 Review and Holiday 2022 Preview, Insider Intelligence presents a review of the 2021 US holiday season and an early preview of the 2022 holidays, including our latest US retail and ecommerce spending forecast.

In full, this exclusive report:

1 Discusses how much US consumers spent during the 2021 holiday season
2 Presents the ecommerce sales on Thanksgiving, Black Friday, and Cyber Monday
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4 Forecasts holiday sales in 2022

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The rollout of ATT in iOS 14.5 has changed how the mobile ad industry approaches monetization and measurement

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AppTrackingTransparency (ATT) affected the vast majority of iOS users. As of December 2021, 89% of US iOS users were on version 14.5 or later, per AppsFlyer. Of those that have seen the ATT prompt, 37% opted in, according to the company. That's higher than initial industry expectations but still a massive decrease in trackable users.

That number may also be a bit misleading. Both publishers and advertisers need to get consent, so users who only accede to one request may still be untrackable. Plus, the opt-in rate doesn't account for users that turned on Apple's previous opt-out tool, Limit Ad Tracking (LAT), and aren't served the ATT prompt at all. AppsFlyer estimates around 30% of global iOS devices had LAT turned on.

Platforms that rely heavily on third-party data feel it the most. That includes Big Tech companies with large off-platform ad businesses, such as the Meta Audience Network or Snap Audience Network. Meta CFO Dave Wehner said in the company's Q4 2021 earnings that ATT could cost the company $10 billion in ad revenues in 2022. Meanwhile, platforms that rely mostly on...

Klarna's new way to boost customer loyalty

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What to read today: Insider Intelligence's Payments Trends to Watch in 2022: Payments are set to break physical and digital borders in 2022, connecting the world in more ways than ever. Innovations will lower barriers for payments across countries and continents, and the rise of super apps will bring all of consumers' financial needs—including payments—into a single place. Meanwhile, innovations in lending will extend credit to once-inaccessible segments. This report covers how state-sponsored central bank digital currencies (CBDCs) will impact the payments landscape, who is best positioned to gain from the rise of buy now, pay later (BNPL), what the rise of super apps mean for payments titans, and why payments providers are attracted to sub-Saharan Africa..
Every morning the Insider Intelligence team delivers research briefings covering key trends moving industries. As a bonus for being a frequent Insider reader, we're including some free content below.

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February 26, 2022
Insider Intelligence
Klarna brings Pay Now and rewards program to new markets to bolster customer loyalty
Sweden-based buy now, pay later (BNPL) firm Klarna launched its rewards program in nine countries, including the UK and Canada, per a press release. Klarna also brought its Pay Now feature to the same countries, plus Australia.

Klarna's rewards program, which it launched in Australia and the US in 2020, lets customers earn points when they make on-time payments. Points can be redeemed at brands in the Klarna app. $269 billion will likely come from banking and capital markets.

Expanding Pay Now could help Klarna mitigate financial concerns related to BNPL and making its rewards program more widely available could help increase Klarna's customer engagement.

But Klarna isn't alone in beefing up app features to help bolster customer and merchant loyalty. Australia-based Zip recently launched a feature that lets merchants showcase their latest deals in the app's homescreen.

Insider Intelligence's Adriana Nunez has the full story.
BRIEFING HIGHLIGHTS
Afterpay and Sezzle look to healthcare payments for BNPL greenfield
Two major buy now, pay later (BNPL) providers signed healthcare-related deals.
Read More →
Amex tightens Delta relationship by bringing BNPL offering to its checkout
American Express made its card-based buy now, pay later (BNPL) feature, Plan It, available at checkout on Delta Air Lines' website, per a press release.
Read More →
SoFi's Technisys deal moves it closer to a 'one-stop shop' for banking services
US neobank SoFi has agreed to acquire Technisys, a cloud-based core-banking provider. The tie-up is valued at around $1.1 billion and is slated to close in Q2 2022.
Read More →
How banks handle defrauded customers can make or break account retention
Over one in four US consumers are willing to change their banks if they are not pleased with how they handle fraud cases, per a survey from FICO.
Read More →
BofA's digital-mortgage flip shows incumbents a path for adapting
Bank of America reported that the vast majority of its mortgage initiations were made digitally in 2021.
Read More →
Banks avoiding 'new normal' of nixed overdrafts belong to a small and shrinking club
Citigroup said it will eliminate its overdraft fees by this summer, along with charges on overdraft-protection services and returned items.
Read More →
Olo's new payment solution helps restaurants optimize digital ordering
US-based Olo, a software as a service (SaaS) restaurant commerce provider, launched Olo Pay, a solution that helps streamline online payments for restaurant customers, per a press release.
Read More →
RESEARCH IN FOCUS
Insider Intelligence's Payments Trends to Watch in 2022
Payments are set to break physical and digital borders in 2022, connecting the world in more ways than ever. Innovations will lower barriers for payments across countries and continents, and the rise of super apps will bring all of consumers' financial needs—including payments—into a single place. Meanwhile, innovations in lending will extend credit to once-inaccessible segments. This report covers how state-sponsored central bank digital currencies (CBDCs) will impact the payments landscape, who is best positioned to gain from the rise of buy now, pay later (BNPL), what the rise of super apps mean for payments titans, and why payments providers are attracted to sub-Saharan Africa.
Get the full report →
The Banking CMO Report
Today's banking CMOs are redefining their role as digital becomes the default banking channel for customers. With CMOs being responsible for customer retention as well as acquisition, they are seeking to exert influence over more stages of the customer journey. In this report, we synthesize exclusive interviews with 10 CMOs at some of the largest and most innovative banks, credit unions, and neobanks in the US and Canada. We provide insights into how CMOs define their roles and responsibilities; how trends are shaping their strategic priorities; and how a changing consumer and competitive environment is changing the CMO role more fundamentally.
Get the full report →
US Generation Z Financial Behaviors
After living through the one-two punch of the Great Recession and COVID-19 pandemic, Gen Zers are plagued with financial anxiety. As a result, they've adopted a cautious and practical approach to saving, investing, and money management. They are skeptical of traditional financial institutions, they prefer digital and mobile financial tools, and they seek investments that reflect their values and goals. This report is an overview of Gen Z's attitudes and behaviors as they relate to banking, investing, and personal finance.
Get the full report →
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