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[Analyst Report] New Challenges Are Changing the CMO Playbook

What you can learn from today's insurance CMOs |

Hi, Insurance CMOs are faced with a challenge: acquiring new customers and maximizing their lifetime value in a worsening market environment. Find out what you can learn from insurance CMOs by understanding which strategies help them deliver profitable growth and meet heightened customer demands. Download a complimentary copy of our analyst report, "The Insurance CMO Report: How to Deliver Profitable Growth in a Demanding Market," to discover: What marketers across industries can learn from insurance CMOs' greatest obstacles Why marketing leaders are looking beyond the sales funnel and toward holistic customer experiences What industry experts have to say about navigating the challenges of a worsening market and how the CFO is becoming a closer collaborator Receive my copy → This eMarketer analyst report is presented by Acxiom. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

[Analyst Webinar] Programmatic: Master Essential Concepts

Brush up on the roles of key players in the programmatic supply chain |

Hi, Programmatic encompasses over 90% of digital display ad spending in the US despite some hurdles for advertisers and publishers like algorithmic bias, privacy compliance, and ad fraud. Join me (register here!) as I dive into the essential concepts and tech foundations of today's programmatic advertising ecosystem. I'll also share our most recent programmatic digital display ad spending forecast to help you size the market and will go over what a fine-tuned programmatic bid looks like. Reserve my seat → Please reserve your seat today for Thursday, August 11 at 2pm ET / 11am PT. I don't want you to miss out! See you soon, Evelyn Mitchell Analyst This Meet the Analyst Webinar is made possible by StackAdapt. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

Nearly every country in the world will see slower growth in total ad spending than it did last year, but the outlook is mostly bright

A Surge in Latin America, a Stumble in China, a Milestone for Mobile, and a First for ByteDance Get the Full Report →

Worldwide ad spending growth will begin its long deceleration back to normalcy this year. However, regional and country-level results will differ considerably, as will the revenue increases for the world's largest digital ad publishers. In The Worldwide Ad Spending 2022 Report, Insider Intelligence presents 2022 forecasts for worldwide ad spending, digital ad spending, mobile ad spending, display ad spending, and search ad spending, as well as our regional, country-level, and company breakdowns for digital ad spending and revenues. In full, this exclusive report:

1 Examines how much total ad spending and digital ad spending there will be worldwide in 2022 2 Identifies which regions and countries will see the fastest growth in digital ad spending this year 3 Discusses the outlook for the major global digital ad publishers and where ByteDance (TikTok plus Douyin) lands in the new rankings Get all of these insights and more when you purchase The Worldwide Ad Spending 2022 Report for $995. Buy the Report Today →

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[Register] How Data Can Unlock the Artist Inside Every Marketer

Social media content, CTV campaigns, and beyond |

Hi, You don't need to be an artist to produce creative advertising campaigns. All you need is data. Join us as our guest from QuickFrame by MNTN covers how data can unleash the creative side in every marketer. Using legacy performance data and conceptual exercises, you will be guided through ways marketers can combine an analytical approach with an artistic one to surface creative inspiration for social media content, video, connected TV (CTV) campaigns, and more. Register here for "Getting (Ad) Creative with Data: Unlocking the Artist Inside Every Marketer," presented by QuickFrame by MNTN, to learn: Top metrics to analyze when brainstorming inspiration for future campaigns Exclusive strategies for using data to conceptualize ad creative Why data-informed creative is the best weapon against ad fatigue Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, August 3 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by QuickFrame by MNTN. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

Netflix subscribers drop, upfront spending stays steady, and other key digital video trends

YouTube Makes TV Viewing Inroads, and Upfront Spending Stays Steady Get the Full Report →

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q2: new forecasts for local and national TV ad spending and YouTube time spent by device. Updated ad spending forecasts for upfront TV, upfront digital video, upfront connected TV (CTV), linear addressable TV, and linear programmatic TV. In The Q2 2022 Digital Video Trends Report, Insider Intelligence covers key events in the digital video industry based on data, trends, and business activity in Q2 2022. It includes new forecasts for local and national TV ad spending and updated ad spending forecasts for upfront TV, upfront digital video, upfront CTV, linear addressable TV, and linear programmatic TV. In full, this exclusive report:

1 Examines the split between local and national TV advertising 2 Identifies where upfront ad spending is growing 3 Discusses how much time people spend watching YouTube on TV screens Get all of these insights and more when you purchase The Q2 2022 Digital Video Trends Report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Essential Digital Media Reports Bundle and gain immediate access to 5 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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Higher consumer trust in physicians this year could boost CVS’ retail clinic strategy

Higher consumer trust in physicians this year could benefit CVS' business

Higher consumer trust in physicians this year could benefit CVS' business According to CVS' annual Health Care Insights survey, 59% of consumers said their primary care physician was their most trusted healthcare provider this year—up 10% since 2021. Consumers' growing trust in physicians could benefit CVS' business, as its clinics will be primarily physician-led. What's more, "CVS is well positioned to coordinate care with patients' other providers to increase health outcomes," said Erum Ahmed, analyst at Insider Intelligence. As 83% of those surveyed reported that coordination among all health care providers is very or somewhat important to their health, this is likely to make CVS more popular among consumers. Looking ahead, CVS may face some competition from retail health giants—such as Walgreens—who have comparable primary care strategies and may take a similar approach within the clinical trial space. However, "CVS could lean on its insurance business, Aetna, to boost clinical trial recruitment through its apps and email marketing, which could give them a huge competitive advantage," added Ahmed. Read This Full Story on Insider Intelligence Related articles Google Cloud inks deal with Northwell Health but trails behind AWS, Microsoft View Article Happify Health's rebrand signals there are too many health apps out there View Article Thanks for Reading! Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036