After a year of unexpected gains, social network user growth is returning to pre-pandemic patterns – here’s what that means for marketers

Facebook Is Stalling, TikTok Is Challenging Instagram, and Other Key Trends From Our Forecasts Get the Full Report →

After last year's unexpected social media usage increases, 2021 is settling into a more typical pattern for most properties. But there are still a few surprises in our updated forecasts for social network users and time spent with social media. In The US Social Media Usage 2021 Report, Insider Intelligence provides updates to our US usage forecasts for Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn, Twitter, and reddit, and includes highlights from our new forecast for time spent with social networks. In full, this exclusive report:

1 Discusses whether or not the pandemic's effect on social media usage has worn off 2 Examines how the demographics of social networks are changing 3 Takes an in-depth look at which social networks will grow the fastest in 2021 4 Analyzes which social networks are growing the least in 2021 5 Highlights in what ways TikTok is challenging the other social platforms Get all of these insights and more when you purchase the US Social Media Usage 2021 Report for $1,995. Buy the Report Today →

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The biggest underlying factors that are driving top US banks' IT and tech spending in the ‘new normal’

What's driving IT spend growth in the US, how it will be impacted by COVID-19, and what the new normal could look like Get the Full Report →

The coronavirus pandemic has rocked the global economy, and US banks' IT budgets have been directly impacted. The US is currently home to the most cases globally, and its economy shrank by 4.8% in Q1 2020 due to the crisis—this turmoil is directly affecting the US banking industry's digitization efforts. In The US Banking Tech Spend Forecast, Insider Intelligence examines the underlying growth drivers of the funds banks are expected to allocate to IT/tech expenses over the next five years. Due to the importance of COVID-19 as an overarching macroeconomic factor, we've broken the section into three subsections that mirror the virus's expected trajectory: Lockdown (early 2020–late 2021), Partial Reopening (late 2021–early 2022), and the New Normal (early 2022–2024 and beyond). In the second half of the report, we take a closer look at individual banks' IT/tech expenditure trends and the growth factors and inhibitors unique to each institution. In full, this exclusive report:

1 Gives an overview of underlying factors that will affect US banks' tech spending through the forecast period 2 Highlights spend growth drivers and inhibitors specific to each of the pandemic's three phases 3 Examines the spend growth drivers and inhibitors unique to each of the nine banks in the forecast, breaking these down into short-term (2019-2020) and the longer term (2021-2024 and beyond) Get all of these insights and more when you purchase the US Banking Tech Spend Forecast Report for $495. Buy the Report Today →

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Webinar: What Do You Know About Attribution in the Absence of IDFA?

Let's learn how data privacy looks in the post-iOS 14.5 world |

Hi , I've been reading a lot about how Apple's iOS 14.5 privacy update and the absence of the Identifier for Advertisers (IDFA) is giving marketers cause to reconsider their measurement and attribution practices. And while challenging for all of you marketers, Apple's digital privacy shift aligns with consumer sentiment on personal data usage. Did you know that 44% of consumers state that privacy concerns influence their online behavior? I learned this based on a survey from AppsFlyer and MMA Global. Please join me as I host AppsFlyer's Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures' Michael McCue, head of performance marketing, for a live Tech-Talk Webinar. My guests will discuss the solutions RBC Ventures put in place prior to iOS privacy updates, the results they're seeing, and how their strategy is now evolving. Register here for "The Path to Privacy in a Post-iOS 14.5 World" presented by AppsFlyer, and learn: How to effectively leverage first-party data in the post-iOS 14.5 world Why it is important to proactively communicate with consumers about privacy and data usage What the best practices are for attribution in the absence of IDFA Reserve Your Seat → Please reserve your seat today and join me on Tuesday, June 15 at 2pm ET. This Tech-Talk Webinar is sponsored content by AppsFlyer. Sincerely, Nancy Taffera-Santos SVP, Media Solutions & Strategy Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

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Digital buyers embraced ecommerce like never before in 2020 – here's how global sales are shaking out this year

Worldwide Ecommerce Will Approach $5 Trillion This Year Get the Full Report →

When we last forecast our worldwide figures for retail ecommerce, the world was amid the first wave of coronavirus disruption, and we anticipated a substantial deceleration for ecommerce and dire results for overall retail. Both metrics ended up better than we first expected. In The Global Ecommerce Update 2021 Report, Insider Intelligence features our latest forecasts for worldwide retail ecommerce, mcommerce, and digital buyers—as well as selected regional trends for ecommerce and an update on overall retail sales. In full, this exclusive report:

1 Discusses how 2020 turned out 2 Identifies which countries and regions stood out in 2020 3 Examines how 2021 is shaping up 4 Predicts whether or not China will still lead the world in everything ecommerce this year Get all of these insights and more when you purchase the Global Ecommerce Update 2021 Report for $1,995. Buy the Report Today →

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[Roundup] Insights Into New Marketing Channels for CPG

Learn from legacy brands and a disruptor in the whiskey world |

Hi , We invite you to download a complimentary copy of eMarketer's Roundup "Industry Insights: Spotlight on CPG," a collection of interviews that share the critical challenges the sector faces and what's envisioned for the future. In this Roundup, you'll hear from CMOs and leading marketers at Bounty, Crayola, Brenne Whisky, and Nestlé USA. Receive My Copy → This eMarketer Roundup is made possible by VTEX. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

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Privacy-conscious consumers are willing to spend time and money to protect their data and identify trustworthy companies

4 Case Studies on How Tech Is Building Consumer Trust Get the Full Report →

Shifting consumer attitudes and new regulations have raised the stakes on personal data protection. Today, privacy is more than a compliance concern—it's a key opportunity for differentiation. This is particularly true for emerging tech platforms and applications that rely on users' trust to grow. In The Privacy as a Competitive Advantage Report, Insider Intelligence features four case studies that illustrate how trust and privacy practices can fuel adoption, growth, and increase or retain market share. It also looks at how breaches of trust can open opportunities for competitors. In full, this exclusive report:

1 Discusses why privacy and trust are so important for tech companies now 2 Identifies how leading tech companies are differentiating themselves with privacy-protecting values and product designs 3 Highlights the competitive impacts of tech's privacy and trust-building efforts Get all of these insights and more when you purchase the Privacy as a Competitive Advantage Report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Future of Connectivity Bundle and gain immediate access to 7 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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