3 Do’s and Don’ts of Email Marketing

How to use engagement signals and subscriber feedback |

Hi, Today's marketing leaders are quick to embrace the next, new technology, yet a channel like email is commonly overlooked. Despite email marketing seeing a 36:1 ROI, according to the Data & Marketing Association's Marketer Email Tracker report, marketers are often unaware of the cost-effective benefits. Learn from email strategists, as they lay out three tactical ways you can optimize your sending strategies and personalize your email marketing campaigns. Register here for "Advanced Email Marketing: 3 Do's and Don'ts to Dominate the Inbox," presented by Validity, and discover how to: Deliver better, more personalized email campaigns by incorporating subscriber feedback and engagement signals Leverage machine learning and AI in email marketing Measure the components that matter, and dive below the surface with advanced reporting and analytics Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, May 18 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by Validity. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement

The Start of a New Era Measuring Video Get the Full Report →

Ad measurement plays a vital role in media planning, buying, and optimization. This year, there's more competition in video measurement than ever before, and the industry will get closer to its goal of a cross-screen, cross-platform solution. In The Ad Measurement 2022 Report, Insider Intelligence explores the state of ad measurement, focusing on opportunities and challenges in the video space as alternative currencies attempt to put stakes in the ground. In full, this exclusive report:

1 Discusses why advertisers are reassessing currencies and how they are changing 2 Examines the challenges the advertising industry faces in adopting common currencies and standards to measure video ad performance 3 Forecasts how video ad measurement will change in the next year Get all of these insights and more when you purchase The Ad Measurement 2022 Report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Essential Digital Media Reports Bundle and gain immediate access to 5 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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How to React to Shifting Consumer Trends—Fast

Best practices for trend analysis and mapping the competition |

Hi, There's no time for traditional market research. Businesses need real-time access to and analysis of quickly shifting consumer behaviors and macro trends in order to grow or enter new markets. Take grocery, for example: Small changes in purchases or search interest can indicate bigger shifts toward buying groceries online. And for consumer packaged goods, utilizing trends and multichannel data can uncover emergent brands or white space in this category. To help you be more agile than your competition, register here for "Stay Ahead of Fast-Changing Markets with Trend Analysis," presented by Similarweb, and learn: Market analysis best practices, including identifying audiences and mapping competitors How to use the right data for a quick, accurate, and holistic view of your market landscape and maximize potential Tips and tools to gain actionable insights for your go-to-market strategy Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Tuesday, May 17 at 11am ET / 8am PT. This Tech-Talk Webinar is sponsored content by Similarweb. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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Consumer demands for fast healthcare services are causing companies to adopt digital tech

Consumer demands for fast healthcare services are causing companies to adopt digital tech

Consumer demands for fast healthcare services are causing companies to adopt digital tech Major healthcare players are forging partnerships with Big Tech companies—such as Alphabet, Amazon, Apple, and Microsoft—and leveraging their tech expertise to meet customers' growing expectations for digital transformation. What's more, by honing in on niche sectors of healthcare, these tech companies can aid health systems in repairing issues such as data sharing gaps. These tie-ups also offer a valuable opportunity for tech companies looking to expand their reach into the healthcare sector. For example, by forging partnerships with payers and clinical researchers, Apple has been able to add more health-related features to its Apple Watch to establish the wearable as a clinical tool to be used in medical research. Despite the benefits tech companies may bring to the healthcare industry at large, their success in this space could put them at odds with incumbents. Looking ahead, legacy players would be wise to observe these new strategies closely, to see what they can stand to lose and gain. Read This Full Story on Insider Intelligence Related articles How the growth of the urgent care industry business model is changing the healthcare market in 2022 View Article AI IN HEALTHCARE ADMINISTRATION: How digital health firms and big tech are using AI to ease doctors' administrative burden View Article Thanks for Reading! Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

                                                           

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Digital therapeutics (DTx) are poised to disrupt drug development and disease treatment

Digital therapeutics (DTx), a subset of digital health, are evidence-based technologies intended to prevent, mitigate, and treat health conditions and diseases. Rather than just for gathering data, these patient-facing applications are proposed to affect the treatment of individuals by enabling a positive outcome or at least directly contributing to one.

Most DTx solutions are apps or web applications, though there are some gaming and virtual reality (VR) products, too. Several rely on cognitive behavioral therapy (CBT) as part of their treatment regimen. Think of it as turning technology into a therapeutic platform that augments conventional medication.

The global DTx landscape includes dozens of companies with products for various diseases while marketing themselves in different ways. One commonality across many DTx platforms is targeting therapeutic interventions for chronic and mental health conditions, which comprise 90% of annual US healthcare...

Report Preview The Rise of Digital Therapeutics * This chart and data were pulled from The Rise of Digital Therapeutics Report by Insider Intelligence. Purchase the report below for $995 for immediate access. Get the Report Today Digital therapeutics (DTx), a subset of digital health, are evidence-based technologies intended to prevent, mitigate, and treat health conditions and diseases. Rather than just for gathering data, these patient-facing applications are proposed to affect the treatment of individuals by enabling a positive outcome or at least directly contributing to one. Most DTx solutions are apps or web applications, though there are some gaming and virtual reality (VR) products, too. Several rely on cognitive behavioral therapy (CBT) as part of their treatment regimen. Think of it as turning technology into a therapeutic platform that augments conventional medication. The global DTx landscape includes dozens of companies with products for various diseases while marketing themselves in different ways. One commonality across many DTx platforms is targeting therapeutic interventions for chronic and mental health conditions, which comprise 90% of annual US healthcare... Get the Report Today Other Related Reports US Telehealth Trends 2022 The COVID-19 pandemic made telehealth the only means for most patients and caregivers to see or consult a healthcare provider for the majority of 2020... ACCESS FULL REPORT The 2022 Healthcare Consumer Consumer expectations for swift, available, transparent, and personalized healthcare services are reshaping how individuals access care and engage with their providers... ACCESS FULL REPORT To learn more about Insider Intelligence and our Health coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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