[Analyst Webinar] What Will the Future of TV Advertising Look Like?

Our latest ad spending and viewership forecasts |

Hi, Having peaked in 2018 and never recovered its pre-pandemic levels, linear TV ad spending is expected to trend downward. But with connected TV going gangbusters, the combination with linear TV represents a significant growth market. It's the crux of the opportunity for marketers around sound-and-picture ads connected to TV programming. Join me (register here!) as I answer the questions below and share opportunities for marketers seeking to reach audiences across fragmented viewing platforms. How much will US marketers spend on traditional TV advertising in the next four years, and how will spending levels correlate with audience size? As the linear TV picture slowly fades, what does the future look like? What impact will measurement changes and macroeconomic conditions have? Reserve my seat → Please reserve your seat today for Thursday, June 16 at 2pm ET / 11am PT. I don't want you to miss out! See you soon, Paul Verna Principal Analyst This Meet the Analyst Webinar is made possible by Innovid. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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Insider’s daily finance newsletter launches Monday

Here's what you can expect. ...

Hi Insider, I'm excited to announce that our new daily finance newsletter, 10 Things on Wall Street, is launching on Monday. I'm Aaron Weinman, a finance correspondent with Insider and I'll be penning our new newsletter. A little about me: I've covered investment banking and capital markets throughout North and South America since 2015, and I hope to bring that experience to you in this sharp, succinct digest of the top stories dominating the finance industry. What to expect: I'll take you inside the biggest firms from Goldman Sachs to Blackstone, I'll introduce you to the people behind market-moving transactions, and unpack the themes permeating Wall Street, like fintech and The Great Resignation. Sign up here To sign up for more of Insider's newsletters – or change what newsletters land in your inbox— click here to manage your newsletter preferences. Cheers, Aaron

Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Inc. 1 Liberty Plaza, New York, NY 10006

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Chatbots are growing in popularity among businesses and consumers alike

Chatbots are growing in popularity among businesses and consumers alike

Chatbots are growing in popularity among businesses and consumers alike Companies in industries ranging from finance to healthcare are rapidly developing chatbots to meet consumers' growing demand for around-the-clock service. As nearly 40% of internet users worldwide prefer interacting with chatbots over virtual agents—per Insider Intelligence's Conversational AI Use Expands report—chatbots are expected to increase in popularity moving forward. In addition to appealing to customers, chatbots can help businesses better understand their audience's intent and more accurately target them using different APIs. What's more, this technology can alleviate administrative tasks and reduce operating costs to save companies money. The chatbot ecosystem is already rather robust, as major players such as Facebook, Google, and Microsoft have been investing in the development of chatbot technology for years. However, as chatbot startups with strong funding begin to follow in Big Tech's footsteps, they have the potential to transform the chatbot industry. Looking ahead, "Chatbots should not be an afterthought for brands that want to compete in the increasingly immersive digital environment," said Jessica Lis, analyst at Insider Intelligence. That said, "There is no one-size-fits-all solution for implementing these tools, so brands need to consider their particular situation." Read This Full Story on Insider Intelligence Related articles Top AI chatbots for business in 2022: Benefits and platform integrations View Article How AI and IoT devices will revolutionize supply chain logistics and management in 2022 View Article Thanks for Reading! Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

                                                           

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How to Successfully Implement Marketing Attribution

Overcoming the data deficit |

Hi, We forecast that US digital ad spending will climb by 18% for consumer packaged goods (CPG) this year. Despite the increase in advertising investments, a lack of first-party data makes it difficult for marketers to identify exactly which channels and campaigns are working. Register here for "Overcoming the Data Deficit: Marketing Attribution for Consumer Packaged Goods," presented by Neustar, a TransUnion company, and learn how to: Clearly connect online exposure to sales conversion data Identify and understand consumer behavior trends behind walled gardens Successfully implement marketing attribution, even if you do not have perfect first-party data Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, June 15 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by Neustar. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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Are You Ready for a CDP?

The Washington Post shares early (and positive) results |

Hi, Two of the most common challenges among organizations implementing new technology are adoption and evangelism. In fact, the CDP Institute's 2021 member survey cited organizational readiness as the most common problem listed by members with a deployed customer data platform (CDP). It's critical to define a post-purchase strategy to create a runway for enterprise scale and business access to data. Register here for "Are You Ready for a CDP? How The Washington Post Scaled Adoption to Drive Early Results," presented by ActionIQ, and learn: Practical, tactical, and strategic plans for effective implementation How to optimize your CDP deployment and create internal champions Early use cases and proof points resulting from The Washington Post's successful adoption Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Tuesday, June 14 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by ActionIQ. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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Smarter Metrics for Influencer Marketing Success

Identify strategic levers to increase ROI |

Hi, Incorporating influencers in campaigns is a staple in many brands' marketing mix. We estimate that US influencer marketing spending will surpass $4 billion this year. But influencer campaigns are difficult to measure, and many organizations struggle to ground their investments in data-driven strategies. Register here for "From Insights to Action: A Measurement Framework for Driving Influencer Marketing Performance," presented by Traackr, and learn how to: Establish sophisticated measurement parameters for influencer marketing Analyze influencer metrics to identify strategic levers and improve your programs Set concrete, realistic, and meaningful goals that make sense and boost performance Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Monday, June 13 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by Traackr. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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