Webinar: Reclaim Opt-Outs and Unsubscribes to Grow Your Audience

Learn how to deploy a re-permissions email marketing campaign |

Hi , Many email marketers run re-permission campaigns as part of regular data hygiene efforts. But regulatory changes have put more compliance pressure on practitioners to have consent records up-to-date. Launching campaigns to update a subscriber's email consent is trickier than ever before. Join OneTrust PreferenceChoice's Claire Feeney, product marketing manager, for this Tech-Talk Webinar. She will discuss how marketers can leverage re-permission campaigns to be strategic, benefit their audiences, and earn trust from customers. Register here for "Reclaiming Opt-Outs and Unsubscribes: Re-Permissions, Contextual, and Just In-Time Consent," presented by OneTrust PreferenceChoice, and learn how to: Navigate the consent landscape, including content requirements Build a re-permissions campaign strategy using best practices Design a multi-touch customer experience Drive opt-ins and keep consent records updated Reserve Your Seat → Please reserve your seat today. This webinar will take place on Thursday, March 11 at 2:00 PM ET. This Tech-Talk Webinar is sponsored content presented by OneTrust PreferenceChoice. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

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Webinar: How Video Can Increase Pipeline & Drive Conversions

Video proves to be an effective content channel |

Hi , Following the uncertainty of 2020 and today's continued unknowns, pipeline conversion and funnel progression is keeping marketers up at night. Now more than ever, marketers are looking for new tools, channels, and content to increase conversion rates and grow their pipeline. Video is a go-to solution for many, with 85% of marketers saying it plays a major role in pipeline conversion, according to Research America's Q4 Video Marketing Report. Join Brightcove's Lauren McHugh, senior product marketing manager, for this live Tech-Talk Webinar. She will discuss how video has proven to be one of the most effective ways to not only increase pipeline, but drive more leads. Register here for "A Pipeline Win-Win: Leverage Video to Drive Leads and Increase Conversions," presented by Brightcove, and learn: Video trends to watch & apply to your marketing in 2021 How B2B marketers can use video throughout the marketing funnel Why marketers are thinking outside the box with video Reserve Your Seat → Please reserve your seat today. This live webinar will take place on Wednesday, March 10 at 2:00 PM ET. This Tech-Talk Webinar is sponsored content presented by Brightcove. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

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B2B branding should remain the starting point for overall go-to-market strategy

A Blueprint with 13 Case Studies for Building, Maintaining, and Evolving a Strong Brand Get the Full Report →

Even as B2B marketers become more precise and targeted down the funnel, brand strategy will remain the starting point for a company's overall go-to-market approach. In The B2B Brand Strategy Report, Insider Intelligence breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, and across sectors. In full, this exclusive report:

1 Discusses why branding is important for B2Bs 2 Identifies who the stakeholders are in a B2B branding exercise 3 Covers brand differentiation in depth 4 Explains what metrics should be used to assess brand health Get all of these insights and more when you purchase the B2B Brand Strategy Report for $995. Buy the Report Today →

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Webinar: What’s Keeping You From Reaching Your Customer’s Inbox?

Best practices for perfecting email deliverability |

Hi , Conversion rates for emails are higher than social media, direct traffic, and search. In fact, according to the Data & Marketing Association, ROI on email is 42:1—making it a powerful outreach channel. But only when it's set up for success. Without a solid foundation built on the most basic email marketing tactics, it won't matter how sophisticated your program is. Join Validity's Tori Garcia, senior email strategist, and Jessica Hunt, email strategist, for this live Tech-Talk Webinar. They will discuss the fundamentals of deliverability to help marketers capitalize on email's potential. Register here for "Back to the Basics: 3 Things Preventing Email Marketers From Reaching the Inbox," presented by Validity, and learn: Why list hygiene matters How content affects conversion rates The importance of sender reputation, and how to ensure your email reaches subscribers Reserve Your Seat → Please reserve your seat today. This live webinar will take place on Tuesday, March 9 at 2:00 PM ET. This Tech-Talk Webinar is sponsored content presented by Validity. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036

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Usage-based insurance is personalizing the previously impersonal business of auto insurance

How innovative insurers are using IoT to transform auto coverage—and why the pandemic will make this flexible insurance model the new normal Get the Full Report →

Usage-based insurance (UBI) is personalizing the previously impersonal business of auto insurance. This business model—also known as pay-per-mile, pay-as-you-drive, or pay-as-you-go policies—enables insurers to charge customers per mile they're driving or based on their driving behavior, rather than demographic information. In The Usage-Based Auto Insurance Report, Insider Intelligence evaluates the growth opportunities within UBI, outlines the model's benefits, and highlights key players in the space. We profile three incumbents and one insurtech within the UBI space and detail information about their onboarding process, IoT devices, data collection, and pricing. Additionally, we spotlight some of the key considerations in relation to each offering, as well as the impact of the pandemic on the insurers' operations. In full, this exclusive report:

1 Outlines the benefits of developing a UBI offering 2 Details what kind of features a UBI offering should have to be competitive, and explains how insurers can get an edge over competitors' products 3 Spotlights four players within the UBI space that offer such policies for auto coverage 4 Highlights what types of IoT devices they're using to collect data, and provides information on what kind of information is being collected 5 Discusses how these four players have been affected by the pandemic, and notes key considerations for each of their offerings Get all of these insights and more when you purchase the Usage-Based Auto Insurance Report for $495. Buy the Report Today →

Interested in more Insider Intelligence research? Buy our The Essential Fintech and Banking Bundle and gain immediate access to 10 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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The coronavirus pandemic has been a watershed moment for telehealth, but several barriers stand in the way of sustained adoption

DIGITAL HEALTH REPORT PREVIEW The coronavirus is pushing telehealth into the mainstream — here's how traditional healthcare players are using it to retain business now and where the market is headed * This chart and data were pulled from the State of Virtual Care in the US Report by Insider Intelligence. Purchase the report here to get immediate access to the full analysis. Get the Full Analysis Today → The coronavirus pandemic is fundamentally transforming how healthcare can be accessed and delivered in the US — and it's leading providers, payers, and clinical researchers to turn to telehealth to connect with patients. COVID-19 gave consumers the push they need to adopt telemedicine on a wide scale — and we expect adoption to keep climbing so long as the pandemic rages on. Once outbreaks became severe in the US, consumers began flocking to telehealth: Telehealth usage among US adults climbed 6 percentage points month-over-month from February 2020 — when 11% of respondents reported having tried telehealth — to March — when 17% said the same, per a survey by CivicScience. And we expect adoption to continue climbing to reach 22% of US adults by June. Forty-eight percent of US physicians now report treating patients via telemedicine — a huge leap from the 18% who said the same in 2018, according to Merrit Hawkins surveys. Further, in 2019, just under one-quarter of doctors ... Access Full Chart Data & Analysis → Other report highlights you don't want to miss… Big Tech in Healthcare Amazon, Apple, and Microsoft home in on niche sectors of healthcare… Access Full Report → The Digital Health Ecosystem Digitization is permeating every corner of the $3.7 trillion healthcare industry… Access Full Report → This is just a preview of the information and insights you'll find in the State of Virtual Care in the US report by Insider Intelligence. Purchase the report today for $495 to access the full analysis. Get The Full Report →

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