Digital Media Trends: Marketing in the Metaverse

Audio advertising, influencers, supply chain, and more |

Hi, Supply chain issues and changes in consumer behavior influenced digital marketing performance across Google, Instagram, Amazon, and others in late 2021. In fact, paid search spend on Google for the retail and consumer goods category grew by 6% year over year. It's one finding of many from Merkle's digital marketing report, which features key performance indicators across platforms. Discover what else is driving today's trends. Register for "The Forces Driving Today's Digital Media Trends: Audio Advertising, Influencers, Supply Chain, and More," presented by Merkle. You'll learn: Why brands must navigate privacy regulations and targeting options to evolve their personalization efforts How to work with influencers and measure campaign success About growth in audio advertising, and how marketers can enter the space Opportunities for brands—in retail and beyond—to market within the metaverse Reserve my seat → Please reserve your seat today. Space is limited. This webinar will take place on Thursday, March 10 at 2pm ET. This Tech-Talk Webinar is sponsored content by Merkle. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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US health systems are under mounting pressure to move further along the path to becoming smart hospitals

The Use Cases and Best Practices to Improve the Care Experience Get the Full Report →

As US health systems prioritize financial recovery and innovation in the wake of the pandemic, they must grapple with a rapidly evolving healthcare delivery system in which hospitals no longer play a central role. The pressure is on for organizations to re-evaluate their infrastructure and emerging technology investments, and to ensure their efforts not only support the future of healthcare delivery, but also provide services more efficiently and cost-effectively. In The Smart Hospitals Report, Insider Intelligence examines what makes a hospital smart and which enabling technologies hospitals are adopting to drive growth. We explore key use cases of smart hospitals, as well as the tech vendors making these visions of the future a reality. Finally, we detail the best practices for hospitals to consider on the journey to becoming smart. In full, this exclusive report:

1 Discusses what makes a smart hospital, and which technologies organizations are adopting to set the foundation for their own 2 Explains how smart hospital solutions are helping hospitals improve the patient experience, clinical workflows, and operational efficiency 3 Identifies the best practices for hospitals on the journey to becoming smart Get all of these insights and more when you purchase The Smart Hospitals report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy Ultimate Digital Health Reports Bundle and gain immediate access to 15+ reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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[Analyst Report] US Digital Ad Spending by Industry

Limited distribution - get your complimentary copy |

Hi, Digital ad buyers in the US spent roughly $191.09 billion in 2021, a 25.5% increase from the previous year. Download a complimentary copy of our analyst report, "US Digital Ad Spending by Industry," to understand where marketers are placing bets and how consumers are responding. This report covers: Which industry will spend the most on digital advertising in the US and why What factors are driving the rapid growth in digital ad spending by industry How each industry will split spending among different channels, devices, and formats Receive your copy → This eMarketer analyst report is presented by Basis Technologies. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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US social media users reveal what factors most affect their trust on leading social platforms

US social media users reveal what factors most affect their trust on leading social platforms

US social media users reveal what factors most affect their trust on leading social platforms In an Insider Intelligence Q2 2021 digital trust survey, we polled 1,730 US social media users on which factors most affect their trust on nine major social media platforms—Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube—and how those elements impact their decision to interact with content on these channels. For example, users felt that privacy and data protection, a lack of deceptive content, and providing a safe environment, were either extremely or very impactful on their decision to engage with ads or sponsored content on a social platform, per Insider Intelligence's Digital Trust Benchmark Report 2021. While trust concerns have not always been top-of-mind for advertisers when considering their social ad spending, our study suggests that advertisers may want to prioritize data privacy in both their own internal policies and in their advertising decisions. Read This Full Story on Insider Intelligence Related articles US influencer marketing spending will surpass $4 billion in 2022 View Article CTV and digital advertising: How Connected TV is one of the fastest growing channels in 2022 View Article Thanks for Reading! Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

                                                           

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[Analyst Webinar] US Programmatic Display Ad Forecast

A spend breakdown by device, transaction type, and format |

Hi, As third-party identifiers are slowly phased out, uncertainty lingers among digital advertisers. But programmatic display ad spending is booming, and according to our estimates, it's taking on an ever-greater share of total digital display ad spending. Join me (register here!) as I discuss what advertisers need to know to operate in the programmatic marketplace this year and beyond, including: How much advertisers will spend on programmatic display in 2022 How that spend breaks down by device, transaction type, and format What market conditions will shape programmatic display in the future Reserve my seat → Please reserve your seat today for Monday, March 7 at 2pm ET. I don't want you to miss out! See you soon, Evelyn Mitchell Analyst This Meet the Analyst Webinar is made possible by Marketing Solutions, a division of T-Mobile USA. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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Digitization, shifting merchant needs, and new revenue streams are changing the POS ecosystem

How Hardware and Software Providers Are Meeting Merchant Demands for Omnichannel, Full-Suite Products Get the Full Report →

The point-of-sale (POS) is the front-end infrastructure that allows payers and payees to transact. The four groups within this sector—terminal hardware providers, mobile point-of-sale (mPOS) providers, software providers, and payment gateways—are contending with rising digitization that's changing growth and revenue strategies. In The Point-of-Sale Report, Insider Intelligence defines the major categories of POS providers, explain growth trends for each, and evaluate key factors impacting their positioning and business models. In full, this exclusive report:

1 Identifies the roles each category of POS provider plays in offering hardware and software solutions to merchants 2 Discusses how the market dynamics are shifting the POS hardware and software landscape and how providers interact 3 Examines the top trends impacting POS hardware, POS software, and payment gateway providers in 2022 Get all of these insights and more when you purchase The Point-of-Sale Report for $995. Buy the Report Today →

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