[Analyst Webinar] Podcast Listener Behaviors

Learn the latest podcast advertising trends from eMarketer and Spotify |

Hi, Not long ago, podcasts were relegated to experimental marketing budgets, but soon they'll account for one-third of digital audio ad spending. The amount of money advertisers spend on podcasts keeps increasing, but there are still growing pains, including a fragmented market and measurement challenges. Join me (register here!) as I explore our latest podcast advertising forecast, and help you to understand: How marketers are approaching podcasts and where their budgets are coming from Why publishers can't translate listenership to revenue and are seeking more inventory Demo shifts, changing listening habits, and emerging tech that will impact the market Reserve my seat → Please reserve your seat today for Tuesday, May 10 at 2pm ET / 11am PT. I don't want you to miss out! See you soon, Ross Benes Senior Analyst This Meet the Analyst Webinar is made possible by Spotify Advertising. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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[Analyst Webinar] Reach Values-Driven Consumers

Brand standing: opportunities and pitfalls for today's marketers |

Hi, Today's consumers are attentive, vocal, energized, and want to do business with companies that align with their values. According to an October 2021 survey from McKinsey & Company, two-thirds of US consumers say their social values shape their shopping decisions. Join me (register here!) as I answer these questions and more: How are consumers' values affecting their attitudes toward brands? What are the opportunities and pitfalls of brand standings? What are the most effective ways to engage with values-driven consumers? Reserve my seat → Please reserve your seat today for Thursday, May 5 at 2pm ET / 11am PT. I don't want you to miss out! See you soon, Dave Frankland Principal Analyst This Meet the Analyst Webinar is made possible by impact.com. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

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The metaverse has the potential to disrupt most industries, but it is still very early in its development

Our Coverage on Tech, Retail, Marketing, Crypto, Healthcare, and China in the Virtual World Get the Full Report →

It's rare for a single concept to touch so many aspects of modern life, but the metaverse has the potential to affect many realms, including computing, gaming, retail, marketing, finance, and healthcare. In this report, we break down the past, present, and future of this ethereal concept—and how virtual reality can push the boundaries of the real world. In The Metaverse Report, Insider Intelligence presents a detailed overview of the metaverse and its potential to disrupt everything from business travel and the future of work to gaming, health and fitness, entertainment, marketing, and education. In full, this exclusive report:

1 Presents a detailed timeline of the Metaverse and how it went from fiction to reality 2 Identifies key players in the Metaverse 3 Examines how the Metaverse is poised to disrupt Retail, Marketing, Payments, Healthcare, and more Get all of these insights and more when you purchase The Metaverse Report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Future of Connectivity Bundle and gain immediate access to 7 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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Digital grocery and beauty products are solidifying their status as Amazon’s fastest-growing ecommerce categories

Digital Grocery and Beauty Products Will Drive Growth Get the Full Report →

Two major retail trends are fueling Amazon's fastest-growing categories in 2022: Consumers continue to buy more essential goods online, like groceries, household products, and toiletries, and the slow but sure "return to normal" phase of the pandemic has released pent-up demand for apparel, accessories, and beauty products. As a result, food and beverage and health, personal care, and beauty will be Amazon's two fastest-growing ecommerce categories this year. In The Amazon US Ecommerce Sales by Category 2022 Report, Insider Intelligence presents a breakdown of our forecasts for Amazon's US ecommerce sales at the product category level. In full, this exclusive report:

1 Discusses the outlook for Amazon's US ecommerce sales growth in 2022 2 Identifies which of Amazon's product categories will grow the fastest in 2022 3 Examines how Amazon's ecommerce sales stack up against the competition Get all of these insights and more when you purchase The Amazon US Ecommerce Sales by Category 2022 Report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Next Phase of Payments & Commerce Bundle and gain immediate access to 8 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

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Retailers launch Earth Day initiatives to appear eco-friendly—but shallow claims of sustainability aren’t going to cut it

Retailers launch Earth Day initiatives to appear eco-friendly—but shallow claims of sustainability aren't going to cut it

Retailers launch Earth Day initiatives to appear eco-friendly—but shallow claims of sustainability aren't going to cut it Many well-known retailers are launching sustainability initiatives centered around Earth Day, to appeal to the three in four US adults (76%) who are concerned about the environment, per a new study from The Harris Poll. For example, The Coca-Cola Co. is using an animated film to "demystify" the recycling process. While companies are quick to promote their environmental programs to customers, "sustainability measures should be taken with a grain of salt," according to Rachel Wolff, analyst at Insider Intelligence. For instance, Walmart and Kohl's were recently under fire for misleading advertising that suggested products were made of bamboo when they were made of rayon. What's more, recycling initiatives promoted by many retailers do little to address larger issues around circularity and plastic usage. "As consumers get savvier about what it means to live a fully eco-friendly lifestyle, brands will have to truly commit to circularity and sustainability throughout their supply chain in order to win their loyalty," added Wolff. Read This Full Story on Insider Intelligence Related articles Lululemon enters the fast-growing online fashion resale market View Article Performance-driven ad formats dominate Latin American retail media markets View Article Thanks for Reading! Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

                                                           

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