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Instant Alert: Nasty Gal founder Sophia Amoruso says these 4 cover letter mistakes could cost you the job

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Nasty Gal founder Sophia Amoruso says these 4 cover letter mistakes could cost you the job

by Natalie Walters on Oct 14, 2015, 10:13 AM

Sophia Amoruso, Nasty Gal, hi-resIn the eight years it took Nasty Gal founder and former CEO Sophia Amoruso to grow her online vintage retail store into a $100-million business, she hired more than 350 employees.

So it goes without saying she's seen her fair share of bad cover letters.

"Although playing hard to get might be cute in the dating world, it won't fly with potential employers," Amoruso writes in her 2014 book "#GIRLBOSS." "They don't have time to court you, so you had better romance the hell out of them."

To help make your cover letter "sing," here are four mistakes Amoruso warns you should avoid at all costs:

1. The cover letter is all about what you want.

Too many candidates focus purely on what the company and job can do for them, Amoruso says.

When she receives a cover letter from a candidate who says she has a "passion for fashion" and details how working at Nasty Gal could help her "pursue her interests, gain more experience, and explore new avenues," Amoruso says she clicks "delete" almost immediately.

"I have a business that is growing by the day, so I want to know what you can do for me," she writes.

2. Your cover letter doesn't connect the dots.

One of Amoruso's biggest pet peeves is when job applicants don't connect the dots between their past, present, and future in their cover letters.

Amoruso says she couldn't believe when an applicant for a copy editor position at Nasty Gal neglected to mention in her cover letter that she graduated with an MFA in fiction from the Iowa Writers' Workshop, one of the most prestigious writing institutions in the US.

"Unless you spell out [where you've been, where you are, and where you're trying to go] in your cover letter, your potential employer may never know," Amoruso writes.

If you did not participate in many extracurriculars in school because you worked 30 hours a week to pay your way through school, she says you should explain that in the cover letter because it demonstrates "financial responsibility" and "work ethic."

3. You give so-called constructive criticism without being asked.

GIRLBOSS cover Sophia AmorusoWhile Amoruso appreciates constructive criticism and even asks for it during in-person interviews, she says that the cover letter is absolutely not the place for it.

Giving constructive criticism in a cover letter "is like meeting someone for the first time and telling her that you think she'd be so much cuter if she lost just five pounds," Amoruso writes. "It's distasteful."

Rather than taking the applicant's advice to heart, Amoruso says that it makes her want to reply with a sassy email about unsolicited opinions, but she doesn't because she likes to keep things "professional-ish."

4. Either you didn't take the time to read it over, or you just really, really can't write.

If your cover letter has mistakes or doesn't flow well, Amoruso says she will assume you rushed through it just like you will rush through your future work assignments if you are hired at Nasty Gal.

She recommends using spell check but not relying on it, knowing the difference between "there," their," and "they're" and asking someone else to read your letter for clarity and overlooked mistakes.

"No matter what you are hired to do, you will be infinitely better off if you are able to clearly communicate your ideas," Amoruso writes.

SEE ALSO: One CEO explains what he thinks is 'the biggest determinant of whether you're going to be successful'


 
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Instant Alert: 10 ways to stand out in a sea of people who want the job

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10 ways to stand out in a sea of people who want the job

by Trent Hamm on Jun 13, 2017, 12:30 PM

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At any given time, there are millions of Americans out there seeking employment with some level of seriousness. Many of them are in your field, and some of them are likely applying for the same job.

Most of those people follow the same exact pattern over and over again for their job search. They make a half-decent résumé and cover letter, send the exact same document to many different organizations, and then wonder why they rarely get calls back. Then they repeat. And repeat. And repeat.

On the other end of that picture is a hiring manager at an organization, someone whose job it is to figure out who to interview and who to hire for a specific position. That person gets dozens if not hundreds of these kinds of applications and résumés every week. They're all pretty similar — some are more polished than others, but nothing exceptionally stands out from the pile.

Somehow, a few of those résumés get selected for interviews. People show up. They answer questions. They go home. The hiring manager has to pick from among those few or else hire a few more.

So, how does that hiring manager make that choice? Who goes to the top of that pile of résumés? Who gets the interview? Who gets the job from that interview?

It's the applicants that stand out in a positive way at each step in the chain.

I've been through this process on both ends of the equation. I've applied for very competitive jobs and actually secured a couple of them. At the same time, I've served on hiring committees for very competitive jobs and watched the sausage get made. There are quite a few tricks that really stood out to me on both sides of the coin that really made the difference. Here are the ten best among those strategies.

SEE ALSO: An IBM VP shares the 4 things you need to convey if you want hiring managers to fight over you

1. Strongly prioritize applying to organizations where you have a connection

One of the easiest ways to get your application to the top of the stack is to have someone within that organization with a good reputation that can vouch for you. Trust me — if a person with a good track record sticks their head into a hiring manager's office and puts in a good word for you, your application is going to zoom right to the top of that stack. It's not a guarantee of an interview, but it's a huge positive attribute.

Thus, one great strategy for getting a great job is to simply start by focusing strongly on organizations where you already know someone.

Of course, this starts by having a pile of strong professional relationships, which is something you should start building and maintaining immediately. You do this by being active professionally with your peers on social media, attending professional meetings, and engaging people in your profession inside and outside of your workplace as often as you meaningfully can. Having said that, a dozen good strong positive relationships are worth a thousand very flimsy ones, so prioritize building good relationships over collecting tenuous ones.

If you do know someone at an organization with an opening, talk to that person and ask them to take some time to put in a good word for you. If your relationship with that person is positive and you've helped that person in the past, it's very likely that they'll help you out, and a quick email or quick conversation with the hiring manager will help push that application of yours right to the top.



2. Craft your materials to specifically target the job and company

The vast majority of résumés and cover letters that a company receives are pretty generic. They're obviously created and designed to be able to be sent out almost thoughtlessly by the applicant, as though making one good ready-made résumé and cover letter is all that's needed.

The thing is, each position is different. Each company is different. When your cover letter and résumé reflect what's unique about that position and company, it looks a lot better than an ordinary résumé.

Before you send a résumé and cover letter to an organization, stop and take some time to do your homework on the position itself and the company you're applying to. Ask yourself what exactly that organization is really looking for in terms of the skills and characteristics you have to offer and then customize your cover letter and résumé to focus on those things.

This strategy takes a lot of work, but it really pays off. You have to spend some time really researching the company and the position itself to really get a bead on what that company is all about and what they're really looking for, but a cover letter and résumé crafted to maximize that is going to hit a home run.



3. Focus your cover letter on a challenge the company is facing and how you can solve it

To expand upon the previous strategy, one powerful step you can take is to turn your cover letter into a pitch to solve a specific problem the company is facing. Again, this takes a great deal of work and some careful thinking, but it can really pay off.

Rather than just looking at the skills you have and merely listing them out, instead look at what the company actually needs here. What are they hiring you to do? What need does the company really have to even offer this position?

Write your cover letter from that perspective. The company has a problem of some kind or else they wouldn't have this position open. What is that challenge they're facing? What do you have to offer that will answer that challenge?

Remember, the organization doesn't really care that much about you personally. What the organization cares about is solving this problem that they have, and they want to put the best person possible into that position so that the problem can be solved. They want to move forward on their mission, whether it's providing some kind of service or solving some kind of large problem or simply making as much money as possible.

Ask not what the organization can do for you, but what you can do for the organization. 



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INSTANT MBA: Goldman Sachs' HR chief says this is the key to writing a winning cover letter

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May 16, 2016

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If you ever questioned the value of a cover letter in today's technological age, Goldman Sachs' HR chief has an important message for you.

"We read them because at times they will contain information that actually gives us insight into the person," Edith Cooper, executive vice president and global head of Human Capital Management at Goldman Sachs, tells Business Insider.

The key to a good cover letter, she says, is to keep it new and interesting

A colleague recently told Cooper about a job candidate who submitted a unique cover letter that, strangely enough, touched on astrophysics.

"It was so, so unusual that the recruiter said, 'You know what? I really want to talk to this person.'"

Cooper says the lesson isn't that every candidate should write about something unusual for the sake of standing out.

"The truth is, if it's interesting and content-rich, it's like a good book: If you open the book and the first few chapters are interesting, you'll keep reading. If you open the book and it's really just saying, 'I'd really like to work at Goldman Sachs. It's the best firm in the world,' and talk about all the attributes of Goldman Sachs, it's interesting, but we know about Goldman Sachs. How about you? That's what we're looking for. We want to learn about you," she says.

Check out the full interview below:

 

SEE ALSO: Goldman Sachs' HR chief explains why the firm is moving away from brainteaser interview questions

DON'T MISS: The 8 most common cover letter mistakes that could cost you the job

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Ivanka Trump describes her life as the daughter of a potential US president, running the Trump empire, and building her own brand

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March 18, 2016
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