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Instant Alert: Here's exactly how to write an email to your CEO

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Here's exactly how to write an email to your CEO

by Shana Lebowitz on Nov 13, 2015, 1:48 PM

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Sending an email to your CEO can feel like approaching a celebrity — exciting and nerve-wracking all at once.

That's because, while you could impress your CEO with your knowledge of the company and passion for your job, you could also turn him or her off with signs of carelessness or stepping out of line. 

To help you figure out how to craft the perfect message, we consulted Amanda Augustine, a career management expert. Augustine outlined seven simple steps to sending a thoughtful, readable email — and getting the feedback you need. 

1. Consult your direct manager first.

Unless the CEO is your direct manager or you're responding to a direct request from him or her, it's wise to let your boss know that there's something you'd like to email the CEO about. 

That way, your boss can decide whether it's something that really requires the CEO's attention.

Your manager "probably has better insight into what makes sense and what doesn't make sense," Augustine said. "You want to go through the right chain of command and the right lines of communication." 

It doesn't matter if you have the most wonderful idea for the company, Augustine added — you'll want your boss to vet it first. Once you get confirmation that an email to the CEO is appropriate, you can CC your boss or add him or her to the message.

2. Write a short and action-oriented subject line. 

You should always write your subject line before you write the body of the message — otherwise you might forget to include one.

Augustine advises that you limit your subject line to eight or fewer words, especially since your CEO may be reading the email on a mobile device that cuts off part of the text. 

You'll also want to indicate if you need a response by a certain date, so your boss can prioritize the requests he or she is receiving that day. Augustine suggested setting the deadline a day or two before you actually need your CEO's response. That way, if your CEO gets really busy and responds late, you won't be in trouble.

Here's an example of an ideal subject line: "Project XYZ proposal — please reply by EOD."

And unless you have a really good reason, avoid marking your message high importance or high priority. "That's almost as bad as putting everything in caps," Augustine said.

thumbs up

3. Use a salutation and sign-off that's appropriate for your company culture.

If you're uncertain how to address your CEO, Augustine suggested asking coworkers on your level how they've addressed him or her when they've sent emails in the past. You could also ask your direct boss for advice. 

Another option is to look for email threads between the CEO and other employees and see which salutations they used. 

But if you still can't figure out what's appropriate, Augustine said you should always err on the side of formality (e.g. "Dear Mr. Smith"). 

Your sign-off should be similarly short and simple. "Best, [your name]" generally works well. If you've already established a rapport with your boss, you can also use your initials. 

4. Keep the text short and specific. 

You definitely don't want to send an email with blocks of text, Augustine said, especially since your CEO could be reading the message on a mobile device. 

In order to make the email more easily readable, Augustine recommends using a short opening paragraph and then outlining each topic using bullet points. You may also want to bold or highlight the call to action (e.g. "Please reply by EOD").

Though you don't need to adhere to a specific word count, Augustine said, "use just as many words as you need to get your point across and not a sentence or a letter more than that." 

Think of the email as being a summary, or the CliffsNotes version, of the topic you want to discuss.

Ultimately, Augustine said, keep in mind that "if they want more information, they'll be sure to ask for it." 

5. Review your message for misspellings and grammar mistakes.

Always re-read your email before you send it, especially since there are words that your computer's spell-checker doesn't automatically pick up. 

In many cases, Augustine said, this message will be your CEO's first impression of you and your professional brand. "You don't want to be thought of as the person who can't spell correctly and can't string a sentence together without making a mistake." 

man frustrated with phone

6. Avoid jokes. 

Because we're so accustomed to communicating via texts and social media, we might be less formal than we should in important emails. 

Specifically, Augustine said, "sarcasm can often be lost in [email] translation," so be careful not to include anything that can be misconstrued.

"Don't leave your message up for interpretation," she said.

7. Follow up politely. 

Your email should include a call to action, or a deadline when you need a response by. Set a reminder in your calendar to follow up the day after that if your CEO still hasn't gotten back to you. 

Here's an example of an appropriate follow-up (you can tweak as necessary): "I'm following up on [whatever issue] and wanted to make sure you saw this item. Please let me know if you need any additional information from me before you can respond."

SEE ALSO: How to get the busiest people to reply to your emails

DON'T MISS: The 27 jobs that are most damaging to your health


 
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Instant Alert: Here is the perfect way to end an email — and 28 terrible sign offs

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Here is the perfect way to end an email — and 28 terrible sign offs

by Rachel Sugar on Jun 19, 2015, 12:30 PM

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Writing the body of an email is the easy part. The hard part is signing off.

Is "cheers" too casual? Too pretentious? Too British? Is "sincerely" timeless and professional, or stodgy and overly formal? "Best" seems fail safe — unless it's too bland?

Perhaps, as Matthew J.X. Malady persuasively argued at Slate, we should just call the whole thing off and ditch the email closer altogether.

But as anyone who has sat staring blankly at a screen, weighing "best" versus "all best" versus "all the best" knows, not signing off doesn't feel quite right either — especially if the context is professional.

"Not closing seems way too abrupt," business etiquette expert Barbara Pachter tells Business Insider. "If you have a salutation, you should have a closing to balance it out."

Will Schwalbe, one of the authors "SEND: Why People Email So Badly and How to Do it Better," agrees, pointing out that "we don't go around in life barking orders at one another and we shouldn't on email either."

And manners aside, the email close serves a practical function. It helps "define the personality of the email's content," says Aliza Licht, SVP of Global Communications for Donna Karan International and author of the career guide "Leave Your Mark."

It's also an opportunity to define or redefine your relationship to your correspondent, Schwalbe adds. (A shift from "love" to "best," for example, indicates you may have a problem.)

If we accept — at least for the moment — that email signoffs are here to stay, the question becomes which one to use, and in what contexts to use it.

We had Pachter, Schwalbe, and Licht weigh in on 29 common email closings to help you sign off with minimal risk and maximal charm. 

1. Thanks

"Fine if it's for a favor the person has done, but obnoxious if it's a command disguised as premature gratitude," Schwalbe says. Licht agrees. It "comes off as not really that thankful," she says. While it doesn't particularly bother Pachter, the consensus is that you can probably do better. Skip.

2. Thanks again

Again, Schwalbe and Licht aren't fans. It's "even worse then 'thanks' if it's a command and not genuine gratitude," he says.

3. Thanks!

Everyone agrees that what Schwalbe calls the "whole 'thanks' family" really only makes sense when you're genuinely thanking someone for an actual thing they did for you. That said, the exclamation-pointed version is Licht's go-to for internal communication when she's expressing actual gratitude. It's happy and sincere, she says. (Schwalbe, too, considers himself a general "fan of exclamation points," within reason.)

4. Thanks so much

Licht and Pachter think it's fine. Schwalbe has had enough of my questions about the "thanks" family.

woman on laptop5. Best

I really want someone to argue that the ubiquitous "best" is actually terrible — a pleasantly contrarian opinion — but no one does. The "best" backlash is "a media invention," Schwalbe says. All three experts agree that it's probably among the safest possible choices, inoffensive, and almost universally appropriate.

6. All best

Pachter notes that in general, the rule is that the more words you use, the more formal the closing, which makes "all best" slightly more formal than "best." Licht, though, isn't a fan of this one, calling it "too effusive."

"Are you really sending ALL your best, or just some?"

Still, it's a relatively safe choice.

7. Best wishes

"Ever so slightly more formal than 'all best' or 'best,' it's a good one for initial contact," Schwalbe says. Licht thinks it's "stuffy." Another pretty low-risk option.

8. Sincerely

"Is this a cover letter? Because otherwise, no," says Licht. "Very formal, and could seem cold if it follows more intimate sign-offs," Schwalbe cautions. But Pachter feels that it all depends on the opening salutation. If you began with "dear," then "sincerely" is appropriate, she says.

9. Looking forward

Totally fine, they agree — assuming you're actually going to see that person in the near future.

10. Speak with you soon

"Only if you really want to," Schwalbe says. If you do, though, it's a good option.

11. Talk soon

The more casual cousin of "speak with you soon," this one follows pretty much the same rules as its relative. If you actually will be talking soon, it's fine (though Licht isn't sold on it). If you don't actually plan to talk soon, it's insincere.

12. More soon

"You are committing yourself to a second reply," Schwalbe cautions. "Do you really want to do that? Or should you just take a moment and answer the thing properly right now?" Licht feels even more strongly. "Promises can be forgotten, she says. "Under-promise, over-deliver." Skip.

art painting writing13. xx

"Absolutely not," says Pachter, who feels it's just not professional. But Schwalbe says it has become "remarkably accepted even in casual (very casual) business correspondence."

That said, it's "best to use in reply to someone else who is using and not initiate."

Licht says she uses a version of it herself — "Aliza x" — for "friendly yet professional" notes, but agrees you have to have a "pre-existing close relationship." Use cautiously.

14. xoxo

Ironically, it's the hugs, not the kisses that make this one inappropriate. While "xx" may have a place in the working world, "xoxo" is "really for dear friends and people with whom you are even more intimate," Schwalbe says.

15. Warmly

A fan of the whole "warm" family, Schwalbe thinks "warmly" is less formal than "sincerely," but a little more formal than the whole "best" family, and Pachter likes it, too.

Licht, however, is unimpressed. "Snorefest," she says.

16. Warmest

This one is unexpectedly controversial: Schwalbe likes it, Licht thinks it's a "double snorefest," and Pachter finds it "a little teenage." Tread carefully.

17. Cheers

"It's fine," Pachter says, though she's not sold on it. "It always seems a bit like you want to be Australian," Schwalbe says.

To Licht, it seems "pretentious, unless you're actually British."

Schwalbe suggests a test: Would you say it to people in person? If so, go for it. If not, reserve it for the British.

18. — [your name]

Licht and Schwalbe agree it's "cold" and "abrupt."

19. First initial ("A.")

The problem here is confusion. "I personally don't like it," Pachter says. "What does it stand for? I guess it's okay, but it's not something I would do."

Schwalbe points out that unless you know someone well, it's annoying because "you aren't telling them what to call you. If I do "W," people don't know if I'm "Will" or "William."

20. [nothing at all]

While it's "absolutely fine as a chain progresses," Schwalbe says, "it's nice to end the first volley with a sign off." Once a conversation is underway, though, Pachter approves of getting rid of both the salutation and the close.

21. Yours

"I never understood this one," Licht says. "Yours what?" If you are going to use it, though, Schwalbe says it's one of the more formal options, though it's not quite as formal as "sincerely."

22. Yours truly

According to Pachter's "more words, more formal" rule, this is a step above "yours." Still, Licht says it strikes her as "fake."

23. Yours faithfully

"I always assume it's going to be a marriage proposal," Pachter says. Don't use it.

24. Respectfully

"A little stiff," Schwalbe says. "Also, it brings to mind, for people of a certain age, Diana Ross singing 'Upside Down.'" Unless you're addressing the President of the United States, Licht says it's too formal.

If you do happen to be addressing POTUS, though, you're on the right track. A variation — "respectfully yours" — is indeed the standard close for addressing government officials and clergy, Pachter explains.

pope barack obama

25. Regards

"Hate, hate, hate," says Licht, though she says she hates the supposedly more casual abbreviated version — "Rgds" — even more. "It's like you're so busy you can't even spell it."

Schwalbe, however, doesn't mind it. "Nice," he says, noting that it's "a little formal." Think of it as equivalent to the "warm" family, he advises.

26. Take care

Licht gives it a lukewarm "ehh," and Schwalbe says it provokes anxiety. "I feel this is akin to 'safe travels,' albeit with a slightly medical connotation." It makes him "a bit paranoid," he says. "Like you know I'm in danger and I don't."

27. Looking forward to hearing from you

A minefield of power dynamics, this one is "a bit presumptuous, but fine if you are doing a favor for someone," Shwalbe says. It's not fine, however, if you're the one asking.

Plus, as Licht points out, it puts you in a "subservient position where you can't take action, but must wait for the other person's cue."

28. VB

Licht says that while this one doesn't seem to have made it across the Atlantic yet, her British colleague sees VB — for "very best" — a lot. It's "cooler and more casual," she says, though "some might not get it and think it's Victoria Beckham or something." Still, she says she could get behind it.

29. As ever

This one is Schwalbe's personal favorite for repeated contacts. "There's something very reassuring about 'As ever.' It means, whatever you were, you still are that. Nothing has changed."

SEE ALSO: Your email typos reveal more about you than you realize


 
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Instant Alert: China is pressuring international airlines to copy its political views

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China is pressuring international airlines to copy its political views

by Tara Francis Chan on May 2, 2018, 11:55 PM

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  • China has sent letters to Qantas, American Airlines, and reportedly United Airlines to warn them against referring to Taiwan as a country.
  • The letter from China's Civil Aviation Authority says the companies will be referred to "the relevant cyber-security authorities" if they do not comply.
  • Taiwan is a self-ruled democratic island that China considers one of its provinces.
  • Zara and Marriott experienced the same issues earlier this year, with the hotel chain forced to shut down its app and website for a week as financial punishment.

China is pressuring airlines around the world to toe its political line.

Qantas and American Airlines have confirmed they recently received a letter from China's Civil Aviation Authority (CAA) warning them to follow China's laws and change references to Taiwan as a country to a province of China. Taiwan's political situation is highly contentious as the democratic island is self-ruled, but Beijing considers it to be a province of China.

The letter, according to Foreign Policy, was also received by United Airlines and said the companies would be referred to "the relevant cyber-security authorities" if they did not undertake the change.

Qantas confirmed to Business Insider it also received the CAA letter.

According to the Sydney Morning Herald, the correspondence was sent last month and requested changes to mentions of Taiwan, as well as Hong Kong and Macau which are both Special Administrative Regions of China.

Business Insider reviewed Qantas' webpage at 10.30pm on Wednesday and found Taiwan was indeed listed as a country.

Qantas Crop

Earlier this year, the CAA demanded Delta Air Lines issue a public apology for listing Taiwan and Tibet as countries on its website. The airline responded and said it had made a "grave mistake".

Around the same time during a regular review of its site, Qantas found a similar "oversight" that listed some Chinese territories as countries.

"We are correcting this error," a Qantas spokesperson told Business Insider.

It is currently unknown whether Qantas ever corrected this "error", if it was only changed on some areas of its site, or if the regions were changed to territories of China and then back again.

But not complying with China's laws concerning its territories can have huge financial repercussions. 

Marriott was ordered to shut down its app and website for a week in January for sending an email that listed Hong Kong, Macau, and Taiwan as countries.

Part of China's motive is to ensure international recognition for Taiwan doesn't grow. Because as more companies and countries officially recognise the democratic island as its own country, China's claim to rule diminishes.

Just yesterday China snapped up one of Taiwan's largest diplomatic allies. The Dominican Republic cut ties to Taiwan in favour of establishing a formal relationship with China.

Taipei warned that the move was another example of China's "dollar diplomacy", luring the island's allies with promises of billions in aid and loans. Only 19 countries now hold diplomatic relations with Taiwan.

SEE ALSO: 'Economic blackmail': Zara, Qantas, Marriott and Delta Air Lines reverse position on Taiwan for fear of angering China


 
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Instant Alert: State legislatures considering beefing up sexual harassment policies after wave of misconduct revelations

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State legislatures considering beefing up sexual harassment policies after wave of misconduct revelations

by David A. Lieb on Jan 11, 2018, 6:39 AM

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  • After a wave of state lawmakers have been accused of sexual misconduct, most state legislatures are now looking into beefing up sexual harassment policies.
  • 14 legislaters in 10 states have resigned following sexual misconduct allegations.

JEFFERSON CITY, Mo. (AP) — After a tumultuous few months that saw numerous lawmakers accused of sexual misconduct, a majority of state legislatures across the country are considering strengthening sexual harassment policies that have gone unheeded or unchanged for years.

A 50-state review by The Associated Press found that almost all legislative chambers now have at least some type of written sexual harassment policy, though they vary widely, and many are placing a greater emphasis on preventing and punishing sexual misconduct as they convene for their 2018 sessions.

This week alone, lawmakers in Arizona, Idaho and Rhode Island underwent detailed training about sexual harassment, some for the first time.

Yet about a third of all legislative chambers do not require lawmakers to receive training about what constitutes sexual harassment, how to report it and what consequences it carries, the AP's review found.

The AP also found that only a minority of legislative bodies conduct external investigations into complaints, with most others entrusting lawmakers or staff to look into allegations against colleagues. That has contributed to a culture in some capitols in which the targets of sexual harassment have been reluctant to come forward with complaints — until recently.

Lawmakers around the country have said it's now time to take concrete steps to change that culture.

"Let's treat all women — regardless of their background, their age, their political affiliation, their role in the process — as ladies, as we would like anybody to treat our wives, our daughters, mothers, sisters," said J.D. Mesnard, the Republican who heads the Arizona state House, where lawmakers took part in mandated sexual harassment training this week.

A wave of sexual misconduct claims against prominent figures in entertainment, media and politics gained momentum last fall after a multitude of women made allegations against movie producer Harvey Weinstein.

In the past year, at least 14 legislators in 10 states have resigned from office following accusations of sexual harassment or misconduct, according to the AP's review. At least 16 others in more than a dozen states have faced other repercussions, such as the voluntary or forced removal from legislative leadership positions. Some others remain defiant in the face of ongoing investigations into sexual harassment complaints.

The AP found that about three-fourths of the states have at least one legislative chamber that has updated its sexual harassment policy during the past several months, developed specific proposals to do so or undertaken a review of whether changes are needed.

The Arizona House had no written sexual harassment policy until November, when Mesnard issued one after a female lawmaker accused a male colleague of sexually harassing her. In the weeks that followed, several other women came forward with stories of crude behavior by state Rep. Don Shooter.

On Tuesday, at the start of mandatory sexual harassment training, Shooter stood before colleagues and apologized for conduct he called "jarring, insensitive and demeaning." But he denied the most serious complaint — that he tried to pressure Rep. Michelle Ugenti-Rita into a sexual relationship.

Ugenti-Rita was sitting just three rows in front of Shooter and appeared shaken at times as he spoke.

Shooter, a Republican, has been removed as head of the appropriations committee as an investigation into his conduct continues.

In Kentucky, the acting House speaker has appointed a committee to devise a formal system to address workplace complaints. That comes after former Speaker Jeff Hoover resigned his leadership post following revelations that he had paid to keep a sexual harassment settlement secret. Three other lawmakers who signed the secret settlement were removed as chairmen of various committees.

"If people felt like they had to be accountable and responsible for their behavior and there were strict guidelines for what they had to follow, sometimes that's all people need is a list of duties or a list of dos and don'ts," said Kentucky Rep. Mary Lou Marzian, who has been pushing for a formal House policy.

Legislative chambers in Alaska, California, Colorado, Minnesota, Nevada and Ohio are among the states considering improved policies on sexual harassment — in each case after sexual harassment claims were brought to light.

In Washington state, more than 40 lawmakers joined scores of other women in a letter last November calling for a change in the capitol culture. They wrote it has "too often functioned to serve and support harassers' power and privilege over protection of those who work for them."

A Senate panel subsequently approved annual training for senators and staff.

Among states that require sexual harassment training for lawmakers, the frequency varies greatly. Some offer it annually or every other year, while others require it only once, when a lawmaker is first elected.

The New Mexico House and Senate last provided sexual harassment training to lawmakers in 2004, but will hold mandatory training next week.

Experts say more frequent training is best, but they emphasize that its effectiveness also depends on how it is conducted.

Providing only generic definitions of sexual harassment or relying solely on online and video training can be unproductive, said Jennifer Drobac, a law professor at Indiana University who focuses on sexual harassment law. A better approach uses in-person training with real-life scenarios about what constitutes harassment and what to do about it, she said.

Debbie S. Dougherty, a communications professor at the University of Missouri who researches sexual harassment policies, recommends that such policies include more emotional language — referring to harassers as predators, for example — to emphasize the seriousness of the issue. They also should be tailored to the unique work culture of a legislature, where the people with the most influence are elected rather than hired.

Experts say external investigations also are important for people to feel comfortable in reporting sexual harassment allegations. Yet the AP's review found that only about a dozen House chambers and slightly more Senate chambers conduct external investigations, with several additional chambers offering it as an option.

Among those is the Texas House, which until December had a written policy encouraging accusers who wanted to pursue an external complaint to call a phone number that didn't work at a state commission that was defunct. The revised House policy explains the internal complaint process in greater detail, offers an external review on a situational basis and gives accusers options for filing complaints through an external agency.

The Missouri House updated its policies after former Speaker John Diehl Jr. resigned in 2015 while admitting to sending sexually suggestive text messages to a House intern. Among other things, the new policy requires a private attorney to be hired to investigate any sexual harassment allegations involving lawmakers.

House Speaker Todd Richardson said the chamber continues to review its procedures.

"As I said from the day we implemented that policy, it was going to be an ongoing effort to make sure that we got it right," he said.

SEE ALSO: Missouri governor accused of blackmail during extramarital affair


 
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Instant Alert: Google Cloud's new AI chief is on a task force for AI military uses and believes we could monitor 'pretty much the whole world' with drones

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Google Cloud's new AI chief is on a task force for AI military uses and believes we could monitor 'pretty much the whole world' with drones

by Greg Sandoval on Sep 11, 2018, 7:37 PM

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  • Andrew Moore, the new chief of Google Cloud AI, co-chairs a task force on AI and national security with deep defense sector ties.
  • Moore leads the task force with Robert Work, the man who reportedly helped to create Project Maven.
  • Moore has given various talks about the role of AI and defense, once noting that it was now possible to deploy drones capable of surveilling "pretty much the whole world." 
  • One former Googler told Business Insider that the hiring of Moore is a "punch in the face" to those employees.  

When Google Cloud chief Diane Greene announced that Andrew Moore would later this year replace Fei-Fei Li as head of artificial intelligence for Google Cloud, she mentioned he was dean of the school of computer science at Carnegie Mellon University and that he formerly worked at Google.

What Greene didn't mention was that Moore also is co-chairman of an AI task force created by the Center for a New American Security (CNAS) a think tank with strong ties to the US military. Moore's co-chair on the task force is Robert Work, a former deputy secretary of defense, who the New York Times has called "the driving force behind the creation of Project Maven," the US military's effort to analyze data, such as drone footage, using AI. 

Google's involvement in Project Maven caused a huge backlash inside the company earlier this year, forcing CEO Sundar Pichai to pledge that Google would never work on AI-enhanced weapons.

The hiring of Moore is sure re-ignite debate about Google's involvement in certain markets for artificial intelligence — one of the hottest areas of tech with a massive business potential — and the relationship the company maintains with the military.

During his tenure at Carnegie Mellon, Moore has often discussed the role of AI in defensive and military applications, such as his 2017 talk  on Artificial Intelligence and Global Security:

"We could afford if we wanted to, and if we needed, to be surveilling pretty much the whole word with autonomous drones of various kinds," Moore said. "I’m not saying we’d want to do that, but there’s not a technology gap there where I think it’s actually too difficult to do. This is now practical."

CNAS, the organization that formed the task force Moore on AI and security, focuses on national security issues and its stated mission is to to "develop strong, pragmatic and principled national security and defense policies that promote and protect American interests and values." 

Google's decision to hire Moore was greeted with displeasure by at least one former Googler who objected to Project Maven.

"It's worrisome to note after the widespread internal dissent against Maven that Google would hire Andrew Moore," said one former Google employee. "Googlers want less alignment with the military-industrial complex, not more. This hire is like a punch in the face to the over 4,000 Googlers who signed the Cancel Maven letter." 

A Google spokesman declined to comment. 

A voice of caution on deploying AI in the real world

Moore, who was born in the United Kingdom but has since become a US citizen, has frequently spoken out about the need for caution in taking AI out of the lab and into the real world.  When the CNAS task force was announced in March, Moore stressed the importance of "ensuring that such systems work with humans in a way which empowers the human, not replaces the human, and which keeps ultimate decision authority with the human."

Andrew MooreAnd on a recent CNAS podcast, he described what he called his "conservative" view on AI in the real world: "Even if I knew that for instance launching a fleet of autonomous vehicles in a city would reduce deaths by 50%, I wouldn't want to launch it until I came across some formal proofs of correctness which showed me that it was absolutely not going to be involved in unnecessary deaths."

Still, he has not shied away from dealing with the military sector.

Moore's Carnegie Mellon bio mentions past work involving "detection and surveillance of terror threats," and he's listed as fact finding contributor on a September 2017 Naval Research Advisory Report on "Autonomous and Unmanned Systems in the Department of the Navy."

Read more: A tense internal meeting between Google CEO Sundar Pichai and employees went sideways as execs addressed rumors about the company’s China plans

During the 2017 talk on global security, he mentioned the possibility of incorporating digital personal assistants, such as those used in consumer gadgets made by Google and Amazon, into military applications. "There is an open question as to whether and when and how we can develop personal assistants for warfighters and commanders to have that full set of information which helps remove the 'fog of war,' without getting in their way with too much information," he said. 

Life after Maven

Diane GreeneGoogle hired Moore to oversee the AI efforts within Google Cloud, the unit that offers Google's popular cloud-computing services, such as data storage, computing and machine learning. He replaces Li, who has returned to her professorship at Stanford.

His hiring comes as Google tries to move past the controversy that erupted when the company's involvement in Project Maven became known.

Earlier this year, when word leaked that Google was assisting the military to analyze drone footage, thousands of Google employees signed a petition demanding that management end the company's involvement. Others refused to work on the project or leaked documents to reporters that proved embarrassing for management. About a dozen employees resigned in protest.

In June, Google CEO Pichai appeared to yield to their demands. He released a list of seven principles that would guide the company's development of AI. They included never building AI-enhanced weapons and ensuring AI is applied to applications that are socially beneficial, safe and won't create unfair bias. The company did not rule out working with the military on services that don't violate the principles, such as e-mail or data storage for example. 

The feeling of many of those opposed to Maven inside Google was that the company should not be involved in any way with the military. And for at least some of Google's staff who participated in the Maven protest — as well as for former employees sympathetic to their cause — Moore's hiring will raises questions about Google's commitment to those AI principles.

Moore himself has acknowledged the potential dangers of weaponized AI. 

"Just as it’s a good thing that we’re able to do AI so quickly," he said during the 2017 talk, AI is also a "threat." 

"Just as one of our genius grad students can come up with something quickly, so can someone less desirable. And we have to be ready for that in what we’re doing," he said. 

SEE ALSO: As expected, Google Cloud's head of AI will step aside and be replaced by Carnegie Mellon's Andrew Moore

SEE ALSO: It's not clear if Google's rock star chief scientist for AI, who is under fire over military contracts, will remain a full time employee


 
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