Thursday, December 3, 2015

Instant Alert: 15 retailers that dominated in 2015

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15 retailers that dominated in 2015

by Mallory Schlossberg on Dec 3, 2015, 1:27 PM

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Shoppers may be spending less on apparel, but that hasn't stopped some retailers from thriving.

Several retailers came out on top this year, with strong selections that resonated with consumers — and the sales to show it.

Some of these retailers are obvious champions who have reigned supreme for awhile, whereas other brands are newer and making splashes.

SEE ALSO: The top 100 brands for millennials

Nike

It's no secret that Nike is on top of the apparel business. This year, it ranked as the biggest apparel company in the United States, and it once again proved that it has usurped traditional clothing retailers like Abercrombie & Fitch and Gap.

Nike is beloved by young people. This year, it made a massive push to appeal to women, and it paid off.



Zara

Zara's growth has been explosive. The company's strategy has been schooling traditional retailers. Zara's mysterious founder, Amancio Ortega, is now the world's second-richest man — surpassing Warren Buffett. For a brief time this year, he was the richest man in the world — richer than Bill Gates.



Victoria's Secret

Victoria's Secret celebrates positive comparable sales quarter after quarter. This year's fashion show was as explosive as ever, proving that its marketing strategies are still strong.



See the rest of the story at Business Insider


 
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