Wednesday, December 2, 2015

Instant Alert: Teens still don't think Facebook is cool but they use it more than any other social site

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Teens still don't think Facebook is cool but they use it more than any other social site

by Jillian D'Onfro on Dec 2, 2015, 3:48 PM

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Teens might think Facebook has been taken over by their parents, but they're still using it more than ever. 

A new study from research firm Forrester found that while only 65% of 12 t0 17-year-olds consider the social network "cool," (ranking it below most other popular apps), it still generates more "hyper usage" than Snapchat, Instagram, or Twitter. About 61% say it's the social network they use the most. 

Even more interesting: 47% use the site more this year than they did last year. 

That matches with anecdotal evidence from Business Insider reporter Maya Kosoff who hung out with a bunch of teens who said that Facebook is essential for their social lives.

78% now use Facebook at least once a month, which is more than Instagram (55%), Twitter (50%) and Snapchat (45%). 

The perception... 

Forrester

The reality of usage:

Facebooking

SEE ALSO: The fabulous life of new father Mark Zuckerberg


 
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