RANKED: The 37 hottest pre-IPO ad tech startups of 2016 by Lara O'Reilly on May 27, 2016, 7:08 AM Advertisement
 The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up by larger firms, raising VC money (although, admittedly, some of the rounds aren't as big as they used to be), or simply steadily growing their businesses quarter-on-quarter. Three of the companies on last year's ad tech startup ranking have since been acquired. This ranking (and, yes, we were debating whether to lose the "pre-IPO" headline) looks at the hottest private ad tech companies right now. Our data comes from CrunchBase, LinkedIn, our own reporting, that of other business publications, and the advice of a handful of ad tech industry insiders. Our ranking takes into account: Revenues, headcount, venture funding, recent news, whispers, and reputation. Last year's ranking was more weighted toward revenue, whereas this year's ranking takes into account more metrics than revenue alone. (One company in the list is even pre-revenue!) See our methodology at the end. 37. Taykey: Backing from Eric Schmidt  CEO: Amit Avner Employees: 100+ Estimated revenues: $10 million, according to Forbes Total funding to date: $32 million Comment: Taykey made two senior hires recently: Yaron Waxman as its new VP of product (previously CPO at Showbox), and former Criteo marketer Jon Nevitt as its VP of marketing. The company, which tracks trends for marketers among their desired audiences, has backing from big-name investors including Eric Schmidt's Innovation Endeavors, SoftBank Capital, and Sequioa Capital.
36. Sharethrough: Expanding into native video  CEO: Dan Greenberg Employees: 170 Estimated revenues: We estimate between $30 million and $40 million net Total funding to date: $28 million Comments: Sharethrough is a San Francisco-based company that specializes in programmatic native advertising. The company says it doubled the amount of video impressions served through its exchange in 2015. Sharethrough also launched a product called "video view ads," which it describes as "the first autoplaying in-feed native video product for the open web."
35. Accordant Media: Double-digit revenue growth  CEO: Art Muldoon Employees: 70 Estimated revenues: We estimate between $50 million to $60 million net Total funding to date: $1.4 million angel investment Comment: Accordant is a media buying and optimization company for agencies and in-house brand marketers. The company has offices in New York, San Francisco, Chicago, and it expanded into London last year. Accordant claims it has achieved a 5-year compound annual growth rate of 65%. The company has appeared in the Inc 5000 rank of the fastest-growing companies two years in a row.
See the rest of the story at Business Insider
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