Snap suddenly has a leg up on Facebook and Google — but it still needs to do 2 things to steal their advertisers

Snapchat has always been less open to publishers than Google and...

Advertising October 09, 2017   |   View Online »

Snap suddenly has a leg up on Facebook and Google — but it still needs to do 2 things to steal their advertisers Snapchat has always been less open to publishers than Google and... Read More »

Huge consulting firms see an opportunity to displace out of touch advertising agencies — and they're taking it Advertising is no longer just the domain of Madison Avenue agencies... Read More »

The world's largest advertiser slashed spending on 'crappy' digital ads by over $100 million — and still saw sales increase Procter & Gamble, consumer products giant that is the world's... Read More »

From a 'cultural meme' to a comeback kid: How Samsung overcame its Galaxy Note 7 fiasco Samsung has pulled a successful comeback from its exploding phones... Read More »

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Marketers like Chipotle are turning to consulting firms to help transform their businesses — and ad agencies are nervous Consulting firms like Deloitte and Accenture are increasingly being seen... Read More »

JPMorgan's marketing chief says Amazon is a real challenger to Facebook and Google in digital advertising Amazon is sharpening its assault on the ad business, and big-name... Read More »

How global sports brands like Real Madrid are learning to think like digital media companies Sports franchises like the Chicago Bulls and Real Madrid... Read More »

Ad tech company The Trade Desk plans to build a bigger ad targeting data set than Google or Facebook Ad tech company The Trade Desk is planning to build out a data set on... Read More »

Magazines are making a surprising comeback in digital form Many digital publishers are struggling to scrape by in an era... Read More »

What you need to know in advertising today Snapchat is under pressure to prove its viability as more than just... Read More »

Facebook Watch helps marketers monetize mid-roll ads This story was delivered to BI Intelligence "Digital Media Briefing"... Read More »

Google keeps building its publisher relationships This story was delivered to BI Intelligence "Digital Media Briefing"... Read More »

Immersive video is part of the future of digital advertising The digital ad space is murky, and it's becoming increasingly clear that... Read More »

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