Instant Alert: We checked out a Victoria's Secret store in New York City to see why the brand is struggling — and what we found surprised us

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   We checked out a Victoria's Secret store in New York City to see why the brand is struggling — and what we found surprised us by Rebecca Harrington on Nov 28, 2017, 1:41 PM Advertisement The Victoria's Secret of today is a far cry from the fun, sexy, high-quality brand it was five years ago. And customers are ditching in droves. Weak sales at L Brands, the parent company, have dragged the stock down 23% in 2017. The shares dropped as much as 45% year-to-date through August 30, hitting their lowest level since 2011, before rebounding slightly heading into the holiday shopping season. In honor of the Victoria's Secret Fashion Show airing on Tuesday night, we went back to the store we visited in New York City to see how the brand is doing now. And what we found surprised us. SEE ALSO: We went to a Victoria's Secret store in New York City and saw why the brand is struggling DON'T MISS: Victoria's Secret customers are ditching the brand because they say prices are too high and the brand feels 'fake' Last March, I visited the Victoria's Secret store in SoHo, one of its largest stores in New York City. I went back on Cyber Monday to see what it looked like now. I expected the store to be decimated from a full weekend of Black Friday shopping, but it looked like everything was in stock. Perhaps the orderly appearance was more a reflection of the death of Black Friday, and rise of "Black November," the drawn out season of discounts that retailers are peddling to boost sales these days. Source: Business Insider See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to: nguyenvu1187.love5@blogger.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011