The 10 most valuable brands in the world by Jessica Tyler on Feb 2, 2018, 1:26 PM Advertisement
 - Brand Finance, a brand consultancy firm, released their ranking of the most valuable brands in the world in 2018.
- The firm looks at marketing investment, stakeholder investment, and business performance to help it measure how much each brand contributes to the company.
- Amazon took the top spot this year.
- Tech companies in general dominated the list, with Apple, Google, and Facebook all ranking in the top 10.
Amazon has officially replaced Google as the most valuable brand in the world, according to Brand Finance, a brand consultancy firm.
Their 500-strong ranking shows how overwhelmingly digital of an age we live in, with technology accounting for the same amount of value as telecoms, retail, and automobiles combined. In fact, a majority of the top 10 most valuable companies are part of the tech sector. Here are top 10 most valuable brands, according to the firm's rankings: SEE ALSO: Amazon is tightening its 'iron grip' online 10. ICBC  Brand value: $59.2 billion Percentage change from last year: +24% Last year's rank: 10 Since 2008, China’s share of global brand value has increased from 3% to 15% , with ICBC (Industrial and Commercial Bank of China) holding its 2017 rank of the 10th most valuable brand in the world.
9. Walmart  Brand value: $61.5 billion Percentage change from last year: -1% Last year's rank: 8 Walmart is losing value compared to 2017, with the future looking uncertain as the brand started 2018 by closing more than 60 of its Sam's Club stores.
8. Verizon  Brand value: $62.8 billion Percentage change from last year: 7 Last year's rank: -5% Verizon is down 5% from where it was last year, and a big part of that is because it's losing customers to smaller companies like T-mobile.
See the rest of the story at Business Insider
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