Here are the top 10 buzziest commercials of Super Bowl 2018 by Tanya Dua on Feb 2, 2018, 3:42 PM The hefty $5 million price-tag for a 30-second commercial is hardly a deterrent when you have a stage as big as the Super Bowl. But not all brands — or rather commercials — are created equal. Some ads are just funnier, crazier or more emotional than others, creating a buzz before they even hit the TV screens on the big game day. Amobee tracked engagement around the digital content put out by brands around their Super Bowl commercials between January 1 and February 1, 2018, and compiled a list of the buzziest brands this Super Bowl. 
"The campaigns that have been most successful this Super Bowl season have the commonality of celebrity appearances," said Jonathan Cohen, Amobee's principal brand analyst. "From Pepsi offering a generational overview of some of their most famous pitchmen and women to Amazon having some of the biggest figures in pop culture step in when Alexa breaks, brands have found unique and clever ways to pack a remarkable amount of familiar faces into the space of a commercial." Here are the ads creating the most buzz leading up to Super Bowl Sunday this weekend, based on Amobee's list. This year's game will be broadcast on NBC at 6.30 p.m. ET, Sunday, February 4. 10. Squarespace  A little bit of star power never hurt a Super Bowl commercial. Web-building company Squarespace is back at the Super Bowl for the fifth time with an ad featuring actor Keanu Reaves. Reeves, a Squarespace customer, used Squarespace to host the website for his motorcycle brand, Arch Motorcycle. He also does the stunts himself. Watch the ad here.
9. Coke  After re-appropriating its "It's Beautiful" spot from 2014 last year, Coke has released a new spot for 2018 with the same theme. The 60-second spot called "The Wonder of Us" celebrates diversity and inclusivity as well, so no wonder that it's touching a chord in the polarized climate of today. Watch this year's ad here.
8. Doritos-Mountain Dew  Two PepsiCo. brands; one ad. This joint effort is definitely a lot of bang for Pepsi's buck. Peter Dinklage and Busta Rhymes team up to take on Morgan Freeman and Missy Elliot in this epic showdown between fiery Doritos Blaze and Mountain Dew Ice. But Mountain Dew is the clear winner between the two brands, seeing 25% more Super Bowl ad-related digital content engagement than Doritos. That's because 2% of this engagement came specifically from mentions of Puppy Monkey Baby, the Mountain Dew spot from 2016. Looks like Mountain Dew is still raking in the earned media dollars from that bizarre ad from two years ago. ¯\_(ツ)_/¯
See the rest of the story at Business Insider
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