Social media influencers are driving billions in sales in China with live-streamed commerce. An a16z partner explains why the US could be next, and the companies positioned to take advantage

From apparel to produce, live streaming has taken off in China on platforms like Alibaba's Taobao Live and Douyin, China's version of TikTok.

June 18, 2020   |   View Online »

Social media influencers are driving billions in sales in China with live-streamed commerce. An a16z partner explains why the US could be next, and the companies positioned to take advantage Shannen Balogh | From apparel to produce, live streaming has taken off in China on platforms like Alibaba's Taobao Live and Douyin, China's version of TikTok. Read More »

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