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In the face of rising demand for data, increasingly saturated mobile markets, and stiff opposition from legacy players, tech entrants, and startups, global telecoms are locked in a battle for market share. For many global telecoms, shoring up market share under today's pressures while also future-proofing operations means having to invest in AI.
Telecoms can use AI applications to derive meaning from their wealth of consumer data, enabling them to better personalize the customer experience, from acquisition to ongoing service. | - Analyzing data to create more personalized ad campaigns. Firms can better segment customers by rapidly filtering through the abundance of consumer data they have access to and grouping customers based on specific characteristics and traits, such as age, geographic location, or purchase history.
| - Scanning the competitive landscape to target customers currently attached to rivals. Through the use of AI-enabled monitoring tools, telecoms can scour the internet and social media apps to detect text, images, videos, and recordings that mention not only...
| | | Other report highlights you don't want to miss… | | |
This is just a preview of the information and insights you'll find in the AI in Telecommunications report by Insider Intelligence. Purchase the report today for $495 to access the full analysis. | |
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