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| | | In The AVOD Ecosystem, Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. We look at how ad spending is growing on ad-supported streaming, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend. We further assess the state of consumer interest in AVOD in the US, in terms of the share of time spent with streaming video and user growth, and identify how multiple factors including the coronavirus are boosting usage. Finally, we discuss how ad buyers and brands are approaching these services, and outline emerging opportunities for advertisers as well as ongoing challenges. | In full, this exclusive report: | | |
| 1 | Analyzes consumer usage and preferences around ad-supported OTT services | | 2 | Discusses how ad spending is growing on ad-supported streaming platforms, alongside the rise of connected-TV advertising | | 3 | Identifies and examines the outlook for key players and purveyors of ad-supported premium video, including hybrid AVOD/SVOD services (e.g. Hulu, CBS All Access), free AVOD services (e.g. Pluto TV, Tubi), and connected-TV platforms (e.g. The Roku Channel, Samsung TV Plus) | | 3 | Explains how advertisers are approaching AVOD services, and how they can navigate ongoing challenges in the buying process | Get all of these insights and more when you purchase the AVOD Ecosystem report for $495. | | |
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