BII FYI Spotlight: Top Webinars and Whitepapers

A collection of top webinars and sponsored whitepapers -

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What's Essential in Your Martech Stack? Marketing technology accounts for 26% of total marketing spend. And yet, so often, solutions stick around without being regularly re-evaluated to ensure they're still performing in line with current marketing priorities. Check out Yext's latest whitepaper, 5 Requirements of a Modern Martech Stack, to discover: How to determine the utility of solutions in your martech stack, from the perspective of driving efficiency and ROI Questions to ask yourself when defining your marketing goals How to make sure your martech stack is ready to take on today's realities Read the Report COMING UP: Customer Experience amid the Pandemic Live: July 16 at 2PM ET The coronavirus has made cross-channel marketing more challenging, as in-person experiences have been put on hold and customers have had to adapt to digital. Join eMarketer principal analyst Nicole Perrin for the live analyst webinar, "Customer Experience amid a Challenging 2020." She'll discuss how to leverage new marketing approaches that are required by the pandemic, and how brands can serve their audiences with relevant messages. Register Now Made possible by

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