These stunning before-and-after photos are helping an Instagram star launch a fitness empire by Mallory Schlossberg on Mar 1, 2016, 2:17 PM Advertisement
 Have you heard of Kayla Itsines? The Instagram star and trainer has built a massive empire with over 4.6 million followers. The 24-year-old Australian has become Instagram-famous with her Bikini Body Guides. She recently launched an app, too, that essentially puts her training in her fans' pockets. The star has cultivated an online community that calls itself "Kayla's Army," largely by sharing impressive progress photos (or "transformations") of the women who are committed to her program. It serves as visible inspiration. These are some of the photos Itsines has shared. SEE ALSO: Victoria's Secret model reveals an incredibly easy morning routine that keeps her in shape The Bikini Body Guides are relatively simple. Instagram Embed:
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Itsines provides her clients with three days of circuit training routines that change every week. She encourages women to do sessions of "LISS" (low intensity steady state cardio) and later incorporate "HIIT" (high intensity interval training) into their training regimen.
The "HELP" (Healthy Eating and Lifestyle Plan) guide features two weeks of diet plans. Instagram Embed:
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Itsines doesn't appear to encourage restrictive diets (in fact, she sent a promotional email that discussed "why diets don't work").
It's a twelve week program, and many women appear to repeat it. Itsines also offers a "2.0" version for people who finish the first guide and want more of a challenge. Instagram Embed:
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It's $119.97 AUD to purchase the workout guide and the eating plan together. That's expensive, but it's cheaper than regular SoulCycle classes.
See the rest of the story at Business Insider
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