We went to J. Crew and saw why sales are plummeting by Mallory Schlossberg on Jun 1, 2016, 1:31 PM Advertisement
 Once a great retail success story, J. Crew has been struggling in recent years. J. Crew's sales slid 8% in the most recent quarter, with the company blaming a "challenging retail environment." It's true — it's rough out there for most retailers —but a walk around the store shows why the company may be having a hard time getting consumers to pay a premium for its clothing. Here's what you would have been greeted with if you walked into the company's New York City Flatiron store at the end of May. Promotions are common, especially around Memorial Day, but this eerily reminds us of J. Crew's neighbor Banana Republic.
Because just like the ailing Banana Republic, J. Crew doesn't let you forget that you can get an extra percentage off your purchase.
J. Crew has been working to bring customers back into stores.
See the rest of the story at Business Insider |
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