The 30 most powerful women in mobile advertising by Lara O'Reilly on Dec 29, 2016, 7:13 AM Advertisement
 Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men. We ask readers and companies to nominate who they think are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure that the list wasn't self-serving. In addition, we consulted again with Erin "Mack" McKelvey, CEO of SalientMG, whose knowledge of the mobile ad business exceeds our own. This is, by no means, a complete list of all the influential women in the mobile advertising business. It is, however, a representation of some of the most powerful women out there, who are running big businesses with large client bases and sizeable revenues. Hannah Roberts also contributed to this report. SEE ALSO: The most powerful women in mobile advertising 2015 30. Anne Frisbie, SVP of global brand and programmatic at InMobi  InMobi is an India-based mobile-only ad network that claims to reach more than 1.6 billion active users. It has around 1,000 employees and has raised $225.1 million in funding. Frisbie has more than 6 years' mobile ad experience and is currently responsible for leading InMobi's demand-side platform relationship management program for the company's ad exchange, which is powered by Rubicon Project. That part of the business drives 30% of InMobi's programmatic revenue and Frisbie says she expects this to reach 50% soon.
29. Maja Mikek, cofounder and CFO at Celtra  Mikek cofounded Celtra, a creative management platform for digital advertising, in 2006. She became the company's CFO in January 2015, having helped build its finance operations from the very beginning. The Hudert, a Berlin-based startup project, named Mikek as one of the top 100 successful European founders this year.
28. Jana Kusick, global managing director at Plista  Kusick was promoted to the Germany, Switzerland, and Austria managing director position of Plista, a Germany-based digital media specialist, in 2013. In 2014, the company was acquired by WPP for a reported €30 million. And in July this year, Kusick was promoted again to become Plista's global managing director. Plista now sits within WPP's Xaxis programmatic unit and acts as its native ad specialist. This year it launched in major markets including the US and across Asia Pacific.
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