Instant Alert: J. Crew's website shows everything that's wrong with the brand

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   J. Crew's website shows everything that's wrong with the brand by Hayley Peterson on Dec 28, 2016, 11:22 AM Advertisement J. Crew has been struggling to turn business around after two years of plunging sales. In the most recent quarter, same-store sales fell 8% following a decrease of 11% in the third quarter of last year.     The company has been trying to focus on apparel basics to lure customers back to stores following a series of fashion misses.  It has also axed its popular bridal line and recently launched an athleisure line with New Balance.  But some analysts aren't optimistic that the company can recover.  "I don’t think they know how to fix J. Crew," Carla Casella, an analyst at JPMorgan Chase & Co, told Bloomberg. "They were just living on the past strength of their brand." We visited J. Crew's website and found some glaring fashion misses and deep discounts that make a turnaround seem less and less likely. SEE ALSO: 5 foods that will dominate 2017 Many retailers are advertising deep discounts in the wake of the Christmas holiday. But few are offering discounts as steep as J. Crew, which was advertising a 50%-off promotion this week. We found tons of items with even deeper price cuts, however, including this dress that was originally priced at $138 and is now selling for just $19.50 with all discounts and promotions applied. See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011