Instant Alert: We took to the streets of New York City to capture the trend that's killing the traditional fashion market

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   We took to the streets of New York City to capture the trend that's killing the traditional fashion market by Mary Hanbury and Sarah Jacobs on Apr 4, 2017, 9:33 AM Advertisement Americans have changed the way that they dress, and it's killing the traditional fashion market.  Athleisure – the trend of wearing activewear in everyday life – has been popular since the 2010s, but it continues to sweep the nation.  According to The NPD Group, US activewear apparel sales totaled $45.9 billion in 2016, up 11% from 2015 and far outperforming the traditional apparel sector overall.   Ever since athletic brands Lululemon, Under Armour, and Nike initiated the trend, other retailers such as Gap, J.Crew, and Forever 21 have jumped on the bandwagon in the hopes of boosting sales.  We headed out onto the streets of New York's Flatiron neighborhood to find out why these clothes are so popular and whether people really do wear athletic wear all day, every day. Lauren Bae, 20, head of strategy at Brick & Portal Outfit choice: "Lululemon leggings, Vans, and a SoulCycle sweatshirt." Reason: Lauren was on her way to a yoga class when we met her. "I go out in this after a class," she said. And if she works up a sweat, she'll switch to another workout outfit.  Is this a one-off? This is standard wear for Lauren. You'll find her in these clothes more than half the week. Aditi Dhruv, 45, dancer and yoga teacher Outfit choice: Gap clothes and Ryka sneakers. Reason: "I call them glorified pajamas," she said. Aditi likes the fact that she can teach easily in these clothes, but also be dressed-up enough to meet with clients after. "I try to find clothes that are comfortable but look good," she said. Is this a one-off? This lady spends a whole week in these clothes because of her work.  Olga Mausolf, 32, messenger Outfit choice: Head-to-toe in Gap Fit, plus New Balance sneakers.  Reason: Olga is on her feet all day, so these clothes are a practical choice. "I change on the weekend," she said. "But I can go to a restaurant like this. I don't care." Is this a one-off? No. See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011