The best breakfast sandwich in NYC is hidden in a popular tourist hotspot by Ben Gilbert on May 12, 2017, 11:57 AM It's hard to feel like a "local" in New York City. We're a city of immigrants, of neighborhoods in constant transition. Even our most famous foods — pizza and bagels — are being reinvented regularly. 
Yet, it's food that ties so many New Yorkers to their neighborhoods — that makes a place constantly in flux feel like it has some stability. It's what gives your neighborhood character, and what makes you feel like a "local." Having heard of or eaten at a spot is the social indicator that you're part of the community. At the same time, New Yorkers revel in knowing about a particular spot before anyone else — especially before tourists find out. I fall into this category, which is why I was so delighted to find the secret-best breakfast sandwich in Manhattan. 
Not only is it tremendously delicious, there's almost never a line. And here's the kicker: It's located smack in the middle of one of Manhattan's most touristy areas. Here's the deal. SEE ALSO: The 'best' pizza in NYC costs $30 for a regular pie — and it's ridiculously delicious If you're visiting New York City, you're likely to spend the majority of your time in Manhattan. And if you're in Manhattan, you're likely to visit the Flatiron Building.  Between Madison Square Park (above, left) and the Flatiron Building (above, right), the Flatiron district of Manhattan is a major tourist destination in Manhattan. Rightly so, as it's a gorgeous neighborhood. It sits at the crossroads of Broadway, 23rd Street, and Fifth Avenue — you can look in any direction and stare down a tremendous stretch of Manhattan. I'm admittedly biased toward it, however, as Business Insider's main HQ is a few blocks south of the Flatiron Building. But with all the good of the neighborhood comes the bad as well: Due to the high volume of tourists, there's a ton of ripoff tourist food that tastes bad and costs a lot of money. And if you're one of those visiting tourists, how are you to tell the bad from the good?
Unbelievably, there's a bastion of great food in the middle of all this — and that bastion is a tourist destination unto itself. It's called "Eataly."  Eataly is the brainchild of Italian entrepreneur Oscar Farinetti; the one in the Flatiron is notorious for its association with famed chef and restauranteur Mario Batali. It's essentially a massive Italian supermarket/food hall, with a full grocery selection alongside various food stands and full-on restaurants. You can buy some tomatoes; you can eat some hand-made pasta with a glass of Italian wine. It's a pretty amazing place. Between its location and the kind of store it is — an upscale food hall featuring imported Italian foods — you're right to guess that it's also an expensive place.
But I've discovered an amazing exception to this logic! Eataly's breakfast sandwich counter is full of incredible sandwiches at (mostly) reasonable prices. Best of all: It's seemingly never busy.  Every day, from 8 a.m. until 11 a.m., Eataly's sandwich counter is dedicated to breakfast sandwiches. Here's the full menu: 
To be clear, paying $6.80 is a lot for a breakfast sandwich — even in NYC. On the low end, $4.80 is a lot more standard; you're likely to pay anywhere from $3.50 to $5 for a standard bacon/egg/cheese sandwich. The difference in quality, however, is absolutely ridiculous.
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