Instant Alert: A salad chain backed by Shake Shack's founder is expanding to NYC — here's what it's like

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A salad chain backed by Shake Shack's founder is expanding to NYC — here's what it's like

by Melia Robinson on May 30, 2017, 1:28 PM

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Tender Greens wants to give Sweetgreen a run for its money.

The Los Angeles-based salad and comfort-food chain just announced its first outpost on the East Coast, located in New York City's Union Square neighborhood. The expansion has been in the works since 2015, when Tender Greens received a minority investment from Danny Meyer, the founder of Shake Shack and CEO of one of the most successful restaurant groups in New York.

The chain, founded in 2006, has 25 locations in California. In 2016, it made over $80 million in sales — and company executives say annual revenue is growing 20% year-over-year.

We stopped by Tender Greens in downtown San Francisco to see what the buzz is about.

SEE ALSO: A healthy fast-food joint that got panned by a New York Times food critic is crushing it

In 2015, Shake Shake founder Danny Meyer said in a statement that he visited a tiny California salad chain and loved the idea so much "that I wish I'd thought of it myself."

Source: Business Insider



Meyer's restaurant company, The Union Hospitality Group, made an investment of an undisclosed sum in Tender Greens — its first time taking stake in an outside concept.



I visited a Tender Greens location in downtown San Francisco during the late afternoon. During the typical lunch hour, long lines wind outside the door.



See the rest of the story at Business Insider


 
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