Instant Alert: The Bill Gates-backed veggie burger that 'bleeds' has raised another $75 million — see how it's made

Posted On // Leave a Comment

Your Message Subject or Title

  MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE
 
 
 
 
 

The Bill Gates-backed veggie burger that 'bleeds' has raised another $75 million — see how it's made

by Melia Robinson on Aug 1, 2017, 2:07 PM

Advertisement

Silicon Valley is rallying around a startup that wants to disrupt the meat aisle.

Impossible Foods sells burgers made from plants that sizzle on the grill and "bleed" juices like real beef. The company aims to make meat derived from animals the exception, not the rule.

On August 1, the startup announced it had raised a $75 million investment from Singapore-based venture fund Temasek, Bill Gates, Khosla Ventures, and others. The new round brings the company's total funding to over $250 million and will likely serve its plans for expansion.

Impossible Foods unveiled a new facility last spring that will increase its production capacity by 250 times, allowing the company to supply burgers to more than 1,000 restaurants in the future and introduce its flagship retail product within the next few years. Vegetarians and curious meat-lovers can find the Impossible Burger at 43 restaurant locations nationwide.

In 2016, Business Insider toured the lab and test kitchen at Impossible Foods' headquarters in Redwood City, California, to see how plant-based meat comes together. Take a look below.

SEE ALSO: Inside the $600-a-head Silicon Valley restaurant where Google and Apple executives eat gold-flecked steaks

In a Redwood City, California, office building with blacked-out windows, scientists, foodies, and Silicon Valley veterans work on making the perfect veggie burger.



But don't call it a "veggie burger" within earshot of founder Pat Brown and his team. In 2011, they set out on a mission to make a plant-based burger unmistakably meaty.

 

 



The company targets the most ardent meat-lovers with a burger that sizzles, smells, and even bleeds on the griddle. It hopes to someday replace animal products on store shelves.

The world's population could reach nine billion people by 2050. The bad news for carnivores: There aren't enough resources on the planet to support sustainable animal agriculture at that scale. Raising chickens, pigs, and cattle already takes up 30% of the Earth's surface.

A number of companies are tackling the challenge with meat and dairy alternatives. Impossible Foods has garnered buzz with its Michelin-starred restaurant partners and notable investors.



See the rest of the story at Business Insider


 
Share the latest business news with your network:

Facebook Share Twitter Share Email Share
  

Email sent to:   |   Manage your email preferences   |   Unsubscribe

Terms of Service   |   Privacy Policy

Business Insider. 150 Fifth Avenue, New York, NY 10011
Sailthru

0 comments:

Post a Comment