Barstool Sports has installed sports-marketing veteran Deirdre Lester as its new chief revenue officer

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Barstool Sports has tapped the sports-marketing veteran Deirdre Lester...

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December 25, 2017   |   View Online »
 
Barstool Sports has installed sports-marketing veteran Deirdre Lester as its new chief revenue officer

Barstool Sports has installed sports-marketing veteran Deirdre Lester as its new chief revenue officer

Barstool Sports has tapped the sports-marketing veteran Deirdre Lester...

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LYFT MARKETING CHIEF: We see ourselves as the 'inevitable' No.1

LYFT MARKETING CHIEF: We see ourselves as the 'inevitable' No.1

Melissa Waters has overseen Lyft's tremendous growth this year as its...

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Brands have found a new secret weapon to hit viral gold – their lawyers

Brands have found a new secret weapon to hit viral gold – their lawyers

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Foot Locker is combining 2 of the hottest trends in internet culture to build hype around the latest Air Jordan sneakers

Foot Locker is combining 2 of the hottest trends in internet culture to build hype around the latest Air Jordan sneakers

Foot Locker is unveiling a first-of-its-kind Snapchat Lens this...

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Google says its ads.txt initiative to clean up digital advertising is seeing strong adoption, but new data suggests otherwise

Google says its ads.txt initiative to clean up digital advertising is seeing strong adoption, but new data suggests otherwise

The adoption of ads.txt, a digital ad initiative via which publishers...

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What you need to know in advertising today

What you need to know in advertising today

Eric Schmidt, who helped oversee Google's rise from a search startup to...

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Here's how publishers, users, and Google stand to benefit from the Chrome ad filter

Here's how publishers, users, and Google stand to benefit from the Chrome ad filter

This story was delivered to BI Intelligence "Digital Media Briefing"...

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Facebook accused of serving discriminatory job ads

Facebook accused of serving discriminatory job ads

This story was delivered to BI Intelligence "Digital Media Briefing"...

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A new breed of social-video specialists is stealing business from old-school, TV-obsessed ad agencies

A new breed of social-video specialists is stealing business from old-school, TV-obsessed ad agencies

A new breed of social-video specialist is carving out a niche in...

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There's a new model of advertising that bridges TV and social media — and it could shake up the industry

There's a new model of advertising that bridges TV and social media — and it could shake up the industry

The German media conglomerate ProSiebenSat.1 Group is packaging TV ad...

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THE PROGRAMMATIC TV AD EXPLAINER: Forecasts, top trends, and barriers to adoption in the programmatic TV ad-buying space

THE PROGRAMMATIC TV AD EXPLAINER: Forecasts, top trends, and barriers to adoption in the programmatic TV ad-buying space

This is a preview of a research report from BI Intelligence, Business...

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