Barstool Sports has installed sports-marketing veteran Deirdre Lester as its new chief revenue officer

Barstool Sports has tapped the sports-marketing veteran Deirdre Lester...

Advertising December 25, 2017   |   View Online »

Barstool Sports has installed sports-marketing veteran Deirdre Lester as its new chief revenue officer Barstool Sports has tapped the sports-marketing veteran Deirdre Lester... Read More »

LYFT MARKETING CHIEF: We see ourselves as the 'inevitable' No.1 Melissa Waters has overseen Lyft's tremendous growth this year as its... Read More »

Brands have found a new secret weapon to hit viral gold – their lawyers Marketers have started using legal cease-and-desist letters as viral... Read More »

Foot Locker is combining 2 of the hottest trends in internet culture to build hype around the latest Air Jordan sneakers Foot Locker is unveiling a first-of-its-kind Snapchat Lens this... Read More »

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Google says its ads.txt initiative to clean up digital advertising is seeing strong adoption, but new data suggests otherwise The adoption of ads.txt, a digital ad initiative via which publishers... Read More »

What you need to know in advertising today Eric Schmidt, who helped oversee Google's rise from a search startup to... Read More »

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There's a new model of advertising that bridges TV and social media — and it could shake up the industry The German media conglomerate ProSiebenSat.1 Group is packaging TV ad... Read More »

THE PROGRAMMATIC TV AD EXPLAINER: Forecasts, top trends, and barriers to adoption in the programmatic TV ad-buying space This is a preview of a research report from BI Intelligence, Business... Read More »

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