In many ways, the iPhone 8 represents the best parts of Apple's past smartphone designs and its future ones.
From the outside, the iPhone 8 is the natural evolution of Apple's iPhone 6, iPhone 6S, and iPhone 7 designs. On the inside, however, the iPhone 8 has the same brains and power as the futuristic iPhone X, which costs $300 more to start. It even has better battery life than the iPhone X.
The iPhone 8 checks several boxes for prospective iPhone buyers, but it doesn't come cheap. In the US, before taxes and other fees, the iPhone 8 costs $699 for 64 GB of storage, or $849 for 256 GB. (The larger iPhone 8 Plus starts at $799 and $949 for the same storage options.) It's only more expensive in other countries.
Notably, the iPhone 8 costs over $250 more in countries like the United Kingdom and Italy, but it's most expensive in Brazil, where the phone costs a whopping $450 more than it does in the US. Brazil has long been the most expensive place in the world to buy an iPhone — mainly because the country applies a high flat import tax on most manufactured retail goods.
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