Move over, Zuckerberg—Google Maps is heading into Facebook territory

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This week's highlights: Target just set new digital record — at a price , Verizon will begin supporting new messaging standards in 2019 , Congress is laying out plans to boost telemedicine , and much more
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WEEKEND ROUNDUP
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Google is updating Maps — and positioning it as a B2C app

Google launched a slew of new features in its Google My Business app last week in an effort to help businesses better engage with consumers through Google Maps.

The updated app — which allows businesses to create and manage their profiles on Google Maps — is part of Google's play to expand the scope of Google Maps beyond navigation.

Business Insider Intelligence's Peter Sarnoff has an overview of the features that will help drive interactions between businesses and consumers in Google Maps.
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BRIEFING HIGHLIGHTS

Target just set new digital record — at a price

Target reported earnings for its fiscal Q3 2018 (ended November 3, 2018), revealing that its sales grew 5.7% year-over-year (YoY) to almost $17.6 billion. Read More →

Verizon will begin supporting new messaging standards in 2019

Verizon announced that it will begin supporting the Rich Communications Services (RCS) messaging standard in early 2019, per The Verge. Read More →

Congress is laying out plans to boost telemedicine

The US government has taken a positive stance on telemedicine in recent years, introducing legislation that makes it easier for physicians to deliver care in multiple states and expanding telehealth options for Medicare members. Read More →

YouTube is now airing ad-supported movies

YouTube added over 100 ad-supported movies that users can watch for free online, according to TechCrunch. Read More →

Chase launches Chase Offers

JPMorgan Chase recently launched Chase Offers, a new feature in the Chase Mobile app that enables card customers to access personalized deals and earn statement credits when shopping at partner retailers, according to Pymnts. Read More →

BuzzFeed mulls mergers to take on duopoly

US digital ad spend is accelerating, yet digital media firms have still struggled and missed revenue targets in recent months as Google and Facebook continue to attract the lion's share of ad revenue. Read More →

US Retailers dropping signature requirement

Forty-four percent of US retailers have eliminated their signature requirement for credit-card purchases at the point of sale or expect to do so by the end of the year, and 13% plan to drop the requirement by next year. Read More →

Prime's free trial conversion is slipping

The percentage of consumers converting to a paid Amazon Prime membership after their 30-day free trial has eroded from 84% to 67% between Q3 2015 and Q3 2018, according to analysis by Consumer Intelligence Research Partners (CIRP). Read More →

Ford is lifting the hood on its AV plans

On the heels of its partnership with Walmart that was announced last week, Ford has lifted the hood on its entire autonomous vehicle (AV) ecosystem in a Medium post authored by Sherif Marakby, the CEO of Ford Autonomous Vehicles LLC. Read More →

Health systems identify 2019 priorities

A newly published survey reveals health systems have identified cybersecurity, data interoperability, and telehealth as their top priorities for next year. Read More →
 
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RESEARCH IN FOCUS

The Amazon Fulfillment Report

In a new report, Business Insider Intelligence, Business Insider's premium research service, explains how the age of e-commerce is opening up cracks in UPS and FedEx's duopoly. We then outline how Amazon's logistics ambitions began as an effort to more quickly get parcels out the door and fulfill its famous 2-day shipping process and how it'll be a key building block for the company if it builds out a last-mile service. Lastly, we offer concrete steps that the firm must take to maximize the dent it makes in UPS and FedEx's duopoly. Learn More →

Personal Finance Management

The ability to conduct banking activities via a sleek mobile app is no longer enough to satisfy consumers — it's table stakes. In this report, Business Insider Intelligence analyzes the different approaches banks can take to offer their customers better PFM features as competition from fintechs increases. We also explain the benefits and potential challenges related to each approach. Additionally, we provide insights into how the industry may change in the future, what banks can do to stay on top of developments, and which PFM features are becoming table stakes. Learn More →

Blockchain in Advertising

Blockchain technology promises to transform how nearly all industries manage data. In this report, Business Insider Intelligence will explain what blockchain technology is and how it can inject transparency into the advertising supply chain. We will then highlight the significant hurdles to adoption, and propose different ways the industry could navigate those challenges. Finally, the report will profile companies that are at the forefront of the blockchain advertising space to give advertisers an idea of what blockchain looks like in practice today. Learn More →
 
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CHARTS OF THE WEEK

Here's how consumers say retailers can pull them away from Amazon on Black Friday and Cyber Monday.

Here's how consumers say retailers can pull them away from Amazon on Black Friday and Cyber Monday.

Big banks need to hire more tech talent to enable digital transformation and stave off fintechs.

Big banks need to hire more tech talent to enable digital transformation and stave off fintechs.

Exclusive data shows millennials like AR, but brands shouldn't overlook VR.

Exclusive data shows millennials like AR, but brands shouldn't overlook VR.
 
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