Kohl's is reaping the benefits of its Amazon partnership

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Kohl's is reaping the benefits of its Amazon partnership

Accepting Amazon returns is boosting customer acquisition and revenue for Kohl's, according to data from Earnest Research.

Key growth metrics for Kohl's locations in Chicago, where most locations are participating in the collaboration with Amazon, were better than the same metrics across the US for 2018.

For example, revenue growth for Chicago locations was over 10%, compared with 5% elsewhere in the US, and new customers in the Chicago area rose 9% in 2018, towering over the 1% seen in the rest of the country.

Accepting Amazon returns is helping fuel growth for Kohl's, and this trend will likely intensify as the partnership is set to expand in the future.

Business Insider Intelligence's Gregory Magana has the full story.
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