| | Blockchain technology is more than just Bitcoin and cryptocurrency — Here's what you need to know... If you're involved in the financial industry in any way, it's important for you to have a clear understanding of the payments landscape and how fintech is impacting it along with the rest of the financial world.
Thousands of companies are competing and collaborating to facilitate transactions and other financial activities. Nearly every stakeholder in the industry benefits when these processes run on digital rails with the help of new technology.
One technology that's currently pushing finance into the next generation is blockchain, the underlying tech that powers Bitcoin and other cryptocurrencies. Yes, Bitcoin had its meteoric rise and equally devastating crash more than a year ago, but blockchain technology is and does so much more than just back crypto.
It's an open, distributed ledger that securely records transactions without the need for third-party verification — mainstream adoption would have massive ramifications for the future of finance, healthcare, and any other industry that would benefit from improving transaction security.
With thousands of hours of research condensed into in-depth reports, Business Insider Intelligence is here to help you understand everything you need to know about blockchain, bitcoin, and the landscape of the fintech industry with a bundle of reports entitled:
Our Blockchain: More Than Cryptocurrency Bundle takes an in-depth look at blockchain technology and its applications across both banking and the Internet of Things. The research bundle normally includes three of our best-selling reports:
- The Blockchain in the Supply Chain Report
- The Blockchain in Advertising Report
- Beyond Bitcoin
But as powerful as blockchain technology has become, it's still just one piece of the overall fintech ecosystem.
So as an added bonus, when you purchase this bundle, we'll include our three most popular fintech reports for free! Additional reports in the research bundle now include:
- The Fintech Ecosystem
- The Global Fintech Landscape
- The Future of Fintech: AI and Blockchain
If you were to purchase these 6 pieces of research individually the cost would add up to $3,470 — an inconsequential sum when you consider the drastic difference just one of these reports can make to your bottomline. However, by bundling all of the reports together in the Blockchain: More Than Cryptocurrency Bundle you can save an immediate 72% today. | | | Here's what you'll get with each report in the bundle...
The Blockchain in the Supply Chain (A $495 value) Blockchain is seemingly being explored by innovation teams in every corner of every industry. This includes the logistics industry, which, despite continuing on an impressive upward trajectory — the market is expected to reach $15.5 trillion by 2023, up from $8.1 trillion in 2015 — is filled with inefficiencies that the distributed ledger technology (DLT) is potentially well suited to fix.
As a result, the DLT has become one of the most attractive investment opportunities for companies in the logistics space; in fact, the market for blockchain technology in supply chain management is expected to grow at a compound annual growth rate (CAGR) of 49% from $41 million in 2017 to $667 million in 2024, according to Zion Market Research.
This is leading some of the largest firms in the logistics industry to explore blockchain and its potential use cases. For example, in 2017, a group of technology, transportation, and supply chain executives formed the Blockchain in Transport Alliance (BiTA) to create a forum for the development of blockchain standards and education for the freight industry. BiTA now has over 450 members, including global heavyweights UPS, FedEx, SAP, Google, Cisco, and Daimler.
However, there are still major hurdles to overcome before the technology can become commonplace. Many companies, especially small- to medium-sized businesses (SMBs), are still unaware of what blockchain is, how it works, or what the benefits of the technology are.
This report explores how blockchain can provide value to the global logistics industry. It breaks down some of the inefficiencies in the logistics industry that are leading firms to explore blockchain and explain how the technology can be used to solve these issues. Additionally, it examines some specific use cases along the supply chain and identify some of the hurdles to adoption. And finally, it takes a look at what needs to occur in the logistics industry for blockchain to be deployed widely.
The companies mentioned in this report are: BiTA, FedEx, IBM, Maersk, Modum, SAP, Volt Technology, and Walmart.
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Blockchain in Advertising (A $495 value) Blockchain technology promises to transform how nearly all industries manage data. Since roaring onto the scene as the engine behind Bitcoin in 2009, it's become applicable to a diverse array of industries beyond financial services, including industrial manufacturing, healthcare, and logistics.
The common thread between these industries is that they all feature complex supply chains, large numbers of interconnected players, and vast amounts of data. The digital advertising industry shares those characteristics as well. These characteristics, combined with the industry's transparency issues, make advertising a prime candidate for blockchain solutions.
Blockchain can help solve one of the advertising industry's biggest challenges: opaque advertising practices. Publishers, advertisers, and ad tech vendors are exploring blockchain as a tool to boost transparency around ad practices, with the end goal of reducing fraud. Ad fraud is expected to cost the industry $44 billion by 2022, up from $19 billion this year, according to Juniper Research estimates. Through its function as a public database, blockchain can store information about a digital advertisement, like who has created it, while sharing it with everyone else on the network in a verifiable and immutable way. For digital advertising, that means ad impressions can be tracked along the supply chain, and advertisers can record where an ad is delivered.
This report explains what blockchain technology is and how it can inject transparency into the advertising supply chain. It highlights the significant hurdles to adoption, and propose different ways the industry could navigate those challenges. Finally, it profiles companies that are at the forefront of the blockchain advertising space to give advertisers an idea of what blockchain looks like in practice today.
The companies mentioned in this report are: Basic Attention Token (BAT), IBM, Kochava, and MetaX.
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Beyond Bitcoin (A $495 value) Of the many technologies reshaping the world economy, distributed ledger technologies (DLTs) are among the most hyped. DLTs are most often associated with cryptocurrencies like Bitcoin, but such coverage sidelines the broader use cases of DLTs, even though they stand to make a far bigger impact on the broader the financial services (FS) industry.
DLT's value lies in its ability to centralize record-keeping, while cutting out the need for authorization by an overseeing party, instead allowing a record to be confirmed by multiple parties with access to the database. This means DLTs have the potential to streamline financial institutions' (FIs) operations, boost data security, improve customer relationships, and drastically cut costs. But many FIs have struggled to implement DLTs and reap the rewards, because of organizational obstacles, but also because of issues rooted in the technology itself. There are a few players working to make the technology more usable for FIs, and progress is now being made.
This report takes a look at what DLTs are and why they hold so much promise for FS, the sectors in which DLTs are gaining the most traction and why, and the efforts underway to remove the obstacles preventing wider DLT adoption in finance. It also examines the few FIs close to unleashing their DLT projects, and how DLTs might transform the nature of FS if adoption truly takes off.
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The Fintech Ecosystem (A $995 value) In recent years, we've seen a ballooning of activity in fintech — an expansive term applied to technology-driven disruptions in financial services. And 2018 has been no different, with fintechs' staggering influence on the market evidenced by record funding levels for the industry — by Q3 2018, overall funding was already up 82% from 2017's total figure, according to CB Insights.
Additionally, this year marked a watershed moment for the industry, with the once clear distinction between fintechs and financial services proper now blurred significantly. Virtually every incumbent financial institution (FI) is now looking inward and engaging in an innovation drive, spurred on by competition from fintechs. As such, incumbents are now actively investing in, acquiring, and collaborating with their fintech rivals.
This cornertstone report details recent developments in fintech funding and regulation that are defining the environment these startups operate in. It also examines the business model changes being employed among different categories of fintechs as they strive to embed themselves further in mainstream finance and prove sustainability. Finally, it considers which elements of the fintech industry are rapidly rubbing off on incumbent financial services providers, and what the future of fintech will look like.
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The Global Fintech Landscape (A $495 value) Since sprouting in the US and UK around 10 years ago, fintech has spread globally. Now, after years of proliferation, countries around the world are starting to see their fintech industries mature. Additionally, we continue to see the emergence of new hotbeds for fintech. This indicates that the space is still far from being fully developed, and that there are many new ways in which startups and their technologies continue to change financial services.
The fact that many new players are emerging in the space also suggests that attention is shifting away from the main countries where fintech is prevalent, and that investors are seeing the potential of newer, conventionally untapped markets.
The spread of fintech can be largely seen in the emergence of fintech hubs — cities where startups, talent, and funding congregate — which are proliferating globally in tandem with ongoing disruption in financial services. These hubs are all vying to become established fintech centers in their own right, and want to contribute to the broader financial services ecosystem of the future. Their success depends on a variety of factors, including access to funding and talent, as well as the approach of relevant regulators.
This report compiles various fintech snapshots, which together show the global proliferation of fintech, and illustrate where fintech is starting to mature and where it is just breaking onto the scene. Each snapshot provides an overview of the fintech industry in a particular country, and details what is contributing to or hindering its further development. This report also include notable fintechs in each geography, and discuss what the opportunities or challenges are for that particular domestic industry.
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The Future of Fintech 2019: AI and Blockchain (A $495 value) The pace of change in the fintech industry has reached a new high, driven by sweeping global regulations, growing penetration of digital devices, and a slew of capital. For incumbent financial institutions, maintaining market dominance and identifying new growth opportunities will require reacting to an expanding stream of disruptive trends and technologies, from open banking to artificial intelligence.
AI and blockchain are two of the most hyped technologies in the financial services space. But it's not just hype, as both technologies are on the cusp of moving from buzzword to reality.
This slide deck explores the opportunities and hurdles of adopting AI and blockchain within the financial services industry. It discusses how financial services executives are eagerly exploring how to unlock the technologies' promise, identifies hurdles on the road to mass adoption, digs into the ways blockchain can streamline existing operations, and proposes how banks and other financial players can incorporate blockchain successfully.
Get the Blockchain: More Than Cryptocurrency Bundle Now » | | | | | Access the 6 pieces of research referenced above today when you claim our exclusive Blockchain: More Than Cryptocurrency Bundle. By purchasing the full bundle today you will SAVE 72%. But act now, this is a limited-time offer. | | |  | |  | | Copyright © 2019 Business Insider, Inc. All rights reserved. | | | | |
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