Social media has forever changed the way people consume content – this is how brands can capitalize

The Social Media Monetization Reports Bundle Get the bundle now → The proliferation of social media has fundamentally changed the way people share and consume content. As these platforms have become more entrenched in our everyday lives, they've taken on more functional uses beyond communication – like shopping and streaming premium entertainment on-demand. Brands are flooding the new landscape with advertising dollars as a result, but many are rushing to get in on the next trend without fully understanding the benefits and trade–offs of each social strategy. To keep you ahead of these burgeoning trends, Business Insider Intelligence has paired two of our best selling Social Media reports, which you can get today at a 30% discount! Get the bundle now → Here's what you'll get with each report in the bundle: The Influencer Marketing Report As influencers become more plentiful and proven, brand dollars have flooded into the space. In this report we give actionable recommendations for how brands can effectively navigate this changing and expanding market to meet campaign goals, and how they can evolve their relationships with influencers. Brands looking to partner with influencers need to constantly renew their perspective to ensure that they mutually maximize the value of these partnerships. The Social Video Report This report examines how new video formats and user behaviors around social video present meaningful opportunities for brands to reach millions of social users. It looks at how each platform's priorities are developing and shifting as social networks seek to scale viewership on this content. Social platforms are undergoing transitions in a bid to capture user attention, and each one shows how the landscape is expanding and reorganizing around new formats and distribution models. So don't miss out on another day of the digital media research you need to get ahead. Get The Social Media Monetization Reports Bundle! Get the bundle now →

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