Cyber Week 2019 online sales are set to soar to $29B — here's how retailers can maximize the impact of its 3 key shopping holidays

PAYMENTS & COMMERCE CHART Cyber Week 2019 online sales are set to soar to $29B — here's how retailers can maximize the impact of its 3 key shopping holidays * This chart and data was exclusively delivered to Business Insider Intelligence subscribers. You can get access to this chart, our daily newsletters, and other timely updates when you sign up today for $2,495. Access Full Chart Data & Analysis → E-commerce sales are expected to drive US holiday sales in 2019 (November 1-December 31) and Cyber Week is forecast to be a leading factor in online sales performance: E-commerce sales are projected to spike 14.1% annually over the holidays to reach $143.7 billion. This is compared with a 4.0% annual jump for overall retail during the period, which means e-commerce will account for more than 20% of holiday spend, making the digital channel extremely important for retailers that want to rack up sales in Q4. And Cyber Week is set to bring in $29 billion this year — accounting for 20% of all holiday e-commerce sales — so thriving during this period will be key for retailers' holiday performance. US e-commerce sales are growing across the board during Cyber Week: They're set to spike 19.5% year-over-year (YoY) to hit $4.4 billion on Thanksgiving; on Black Friday, they're set to jump 20.3% annually to hit $7.5 billion; and Cyber Monday's sales are projected to rise 18.9% YoY to $9.4 billion. Because of Cyber Week's outsize performance during the holidays, it's important that retailers have promotions and perks specific to each day to best incentivize consumers to shop with them throughout the five-day period. But this year's holiday season is shorter than last year's — with six fewer days between Cyber Monday and Christmas — which means it will be even more important to succeed during Cyber Week's three key sales holidays. Even though e-commerce sales are set to grow this holiday season, if retailers don't make the most of Cyber Week's three peak shopping days, they may... Subcribe to View the Full Analysis → Other chart highlights you don't want to miss… Payments providers can use store cards, rewards, and financing options to win over holiday deal-seekers Most US consumers hunt for sales and lower prices before making… Access Full Chart → Alibaba still leads Singles' Day sales, but other merchants are capitalizing on the event — opening the door for more sellers to cash in next year Alibaba shattered records on Singles Day 2019 — bringing in $38… Access Full Chart → These are just a few of the charts made available to Business Insider Intelligence subscribers. Subscribe to Business Insider Intelligence for $2,495 today and you'll have full access to 100s of charts like these, daily briefings in eight key coverage areas and a members-only Research Center filled with insightful reports. Access Full Chart Data & Analysis → BUT WAIT... THERE'S MORE! Black Friday Special Offer For a limited time only, we're offering TWO years of our Premium individual level membership for the price of one. Lock in Two Years and Save 50%

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