2020 will be the battleground year in the streaming war among Netflix, Disney, AT&T, and Comcast

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Business Insider Intelligence

A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out

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The streaming wars — the high-stakes competition among media and tech giants to attract subscribers or users to their streaming video services — have officially begun.

In The SVOD Shaekeout Report, Business Insider Intelligence details how each new-to-market streaming video service is positioning itself and predicts how services will fare in the SVOD shakeout to come.

In full, this exclusive report:

1 Analyzes the market forces that have led traditional media and distribution to direct-to-consumer (DTC) streaming and how those forces have radically reshaped the landscape
2 Discusses why the transition to DTC is a necessary risk for legacy players, and why it's a less risky proposition for tech giants
3 Identifies the key market challenges for all SVOD services on the market, the approaches aimed at mitigating those challenges, and the primary attributes of successful services
4 Examines the go-to-market strategies for new-to-market streaming services and how each is positioned, presenting the dominant advantages and potential challenges of Disney+, HBO Max, Apple TV+, and Peacock
5 Predicts how major services will fare in the streaming wars and expected shakeout to come, including for the aforementioned new entrants and streaming incumbents Netflix, Amazon Prime Video, and Hulu
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Business Insider Intelligence

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