While sports fans are the most loyal pay-TV subscribers, streaming platforms are gaining favor among sports viewers amid the coronavirus

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How sports are going over-the-top and eroding the last bastion of pay-TV

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In The Sports Streaming Report, Business Insider Intelligence examines how the over the top (OTT) sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services and devices. We discuss how and why traditional TV relies on live sports content; how some sports rights packages have been allocated to digital platforms; and how digital players are expected to vie for live sports rights packages as current rights deals are set to expire.

In full, this exclusive report:

1	Analyzes the market forces, consumer preferences, and changing consumption habits that have led pay-TV and traditional TV networks alike to depend on live sports programming
2	Discusses how leagues could reallocate sports rights to digital players as existing rights deals expire starting in 2021 — and presents complete grids displaying existing US broadcast sports rights deals as well as digital sports rights deals (including some global digital rights deals)
3	Identifies and examines the key players in the OTT sports landscape, including skinny bundles (or vMVPDs); media, league, and startup pure-play OTT services that offer sports programming; tech giants; and social media companies — and presents complete grids displaying the existing players and offerings within each group
4	Explores how digital platforms are enhancing or changing sports broadcasts and the overall fan experience through new features
5	Contains 77 pages and 40 figures — including 9 landscape grids
	This report ordinarily retails at $495, but for a limited time only, you can redeem a $50 discount off the full analysis with the code: 50OFF.*