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| | No US demographic group is financially undamaged by the pandemic. But boomers (now ages 56 to 74, by our definition) came into it in better shape than younger groups and have, so far, exhibited less financial fragility. Marketers seeking solvent consumers must stay abreast of how boomer behavior has shifted (or not) amid the turmoil of recent months.
In Better Be Nice to the Boomers, eMarketer assesses the financial strength of boomers vs. other generations in this time of recession. It examines their digital usage and shopping behavior, including the degree to which those have shifted in such a peculiar year. | In full, this exclusive report: | | |
| 1 | Discusses whether or not the pandemic has prompted boomers to ramp up their digital usage | | 2 | Analyzes how digital boomers are in their shopping | | 3 | Examines if there is a boomer constituency for cause-related marketing |
Get all of these insights and more when you purchase the Better Be Nice to the Boomers Report for $995. | | |
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