Advertising on Facebook has become more challenging due to Apple’s iOS 14.5 update – here’s how marketers are adapting their strategies

Identifying Strategies for a Post-IDFA, Post-Pixel Reality Get the Full Report →

Apple's rollout of its iOS 14.5 update has created significant challenges for many Facebook advertisers in recent months. Marketers are adapting to changes in how they target audiences, measure and attribute performance, and optimize their campaigns on Facebook in response. In Facebook Advertising 2021, Insider Intelligence presents the latest Facebook and Instagram ad spending forecast estimates, analysis of the effect Apple's ATT framework has had on Facebook, and advertiser strategies to mitigate the impact of signal loss from IDFAs and the Facebook pixel. In full, this exclusive report:

1 Examines how much US advertisers will spend on Facebook ads 2 Discusses how Facebook has been affected by iOS 14.5 changes 3 Takes an in-depth look at how Facebook advertisers are affected by iOS 14.5 changes 4 Explains how advertisers are adapting to changes in targeting, measurement, and attribution on Facebook Get all of these insights and more when you purchase The Facebook Advertising 2021 Report for $995. Buy the Report Today →

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