As CTV expands, TV networks are placing more emphasis on their streaming products

What Marketers Need to Know About Streaming Video's Dominance Get the Full Report →

As more people cut their cable cords, streaming video keeps gaining viewers and ad dollars. Connected TV (CTV) ad spending is still much smaller than that of linear TV, but the gap is closing. In US Connected TV Advertising 2021, Insider Intelligence presents an examination of trends, data, and strategies related to how marketers are approaching CTV. Also, our latest CTV ad spending and viewers forecasts. In full, this exclusive report:

1 Discusses how much US advertisers will spend on CTV 2 Highlights which companies will receive the most CTV ad revenues 3 Examines how much time people spend streaming video 4 Presents what share of CTV advertising is programmatic Get all of these insights and more when you purchase The US Connected TV Advertising 2021 Report for $995. Buy the Report Today →

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