Outdoor ad spending is rebounding after a difficult 2020

What Marketers Need to Know About the Rebounding Outdoor Ad Market Get the Full Report →

In 2020, out-of-home (OOH) advertising was acutely affected by the pandemic. Advertising dollars are coming back to OOH this year, but they're unevenly distributed among outdoor ad formats. The outdoor industry is also undergoing a technological change that will alter the way advertisers plan and buy OOH. In US Out-of-Home Ad Spending 2021, Insider Intelligence examines trends, data, and strategies related to how marketers are approaching US OOH advertising. It includes our latest forecasts for total OOH ad spending, digital OOH, traditional OOH, and programmatic OOH ad spending. In full, this exclusive report:

1 Examines how much money will be spent on OOH advertising 2 Discusses to what extent most OOH advertising is digital 3 Identifies which outdoor ad formats are rebounding the fastest 4 Highlights what share of OOH advertising is transacted programmatically Get all of these insights and more when you purchase The US Out-of-Home Ad Spending 2021 Report for $995. Buy the Report Today →

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