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How driving capital to female-led companies can bring more gender equity to the fintech community

How driving capital to female-led companies can bring more gender equity to the fintech community

How driving capital to female-led companies can bring more gender equity to the fintech community Female-led investment platform Anthemis has raised more than $700 million, and has channeled its funds into companies that track with its vision for diversity and inclusion—23% of Anthemis' portfolio companies are founded by women, while 39% are led by women or executives who are Black, Indigenous, or people of color. This is significant, as "without diverse leadership, women are 20% less likely than straight white men to have their ideas endorsed," per a recent HBR study. Women continue to demonstrate their value in the fintech industry. For instance, "Female entrepreneurs generate 20% more revenues than their male counterparts, despite receiving 50% less venture capital funding," according to Forbes. However, as gender biases persist and hinder women's advancement, this can cost companies market opportunities. Looking ahead, diverse thinking will be critical to understand the needs of unmet markets and ensure that solutions reflect the barriers that female leaders face. Read This Full Story on Insider Intelligence Related articles The 2021 fintech predictions we got right despite this year's turbulence View Article ESG requirements could tighten as sustainability becomes a greater priority for consumers View Article Thanks for Reading! Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036

                                                           

ICYMI: Four Ways to Start the Year Right

Marketing tips for 2022 planning -

"Insider Intelligence FYI" is part of your subscription to the Insider Intelligence Marketing Newsletter. View in browser.

WATCH NOW: Embrace Agile Retail Learn strategies to avoid ecommerce setbacks, including cart abandonment, payment friction, fulfillment issues, and more. Watch our Tech-Talk Webinar, "3 Ways to Embrace Agile Retail and Out-Innovate Amazon This Holiday." Get a peek at consumer insights and behavioral data that can help pivot your post-holiday sales strategies. Watch Now Sponsored content by WATCH NOW: Digital Convergence in 2022 Digital and linear ad convergence can provide quick wins for marketers. Hear what's ahead for digital convergence in 2022. Watch this Tech-Talk Webinar, presented by WideOrbit, to learn how the current ecosystem's challenges are driving change and why looking back to buy-side basics can be useful to future-proof existing ad solutions. Watch Now Sponsored content by Watch Now: Empower Customer Experiences Improve efficiencies, lower costs, and drive revenue. Learn what you'll need to implement a data lake and how it can work to empower customer experiences. Watch this Tech-Talk Webinar, presented by Merkle, to hear how to build the right cross-functional team and what's needed to develop a strategic roadmap. Plus, hear how Gerber Life Insurance successfully activated its own data lake and what the company gained. Watch Now Sponsored content by GET THE EBOOK: Build Trust & Value Privacy Companies have an opportunity to embrace the new norm the digital privacy transformation has ushered in and, by doing so, give themselves a competitive edge. Learn why 70% of customers say trusting a brand is more important now than ever before. And how for every dollar spent on consent and preference management, businesses see an average 40x return on investment. Download the eBook. Get the eBook Compliments of

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As CTV expands, TV networks are placing more emphasis on their streaming products

What Marketers Need to Know About Streaming Video's Dominance Get the Full Report →

As more people cut their cable cords, streaming video keeps gaining viewers and ad dollars. Connected TV (CTV) ad spending is still much smaller than that of linear TV, but the gap is closing. In US Connected TV Advertising 2021, Insider Intelligence presents an examination of trends, data, and strategies related to how marketers are approaching CTV. Also, our latest CTV ad spending and viewers forecasts. In full, this exclusive report:

1 Discusses how much US advertisers will spend on CTV 2 Highlights which companies will receive the most CTV ad revenues 3 Examines how much time people spend streaming video 4 Presents what share of CTV advertising is programmatic Get all of these insights and more when you purchase The US Connected TV Advertising 2021 Report for $995. Buy the Report Today →

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Here’s Your Retail Audit Checklist

5 easy steps to master in-store data |

Hi, Consumer trust is at an all-time low. To increase loyalty, brands need to be able to gather, analyze, and understand consumer behaviors in real time. Download this complimentary "Retail Audit Checklist," sponsored by Premise, to learn how to master in-store data, increase brand loyalty, and maximize sales. Enjoy the read, eMarketer Editors 5 Easy Steps to Master In-Store Data For your business to increase revenue, profit share, and market share, accurate data about on-the-ground conditions is a critical part of understanding the true barriers to growth and creating effective strategies that address these barriers. Learn about all the data points you should collect and why a retail audit could be just the thing you need to improve your brand and business. Download the "Retail Audit Checklist" to learn how to: Get a report card of your brand's overall in-store health Maximize revenue in the era of "brand switching" Gather the intelligence needed to improve your business' in-store customer experience Download Now Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Intelligence, 11 Times Square, New York, NY 10036