Connected TV and programmatic video ad spending continues to exceed expectations in the US

Connected TV Keeps Surging Get the Full Report →

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q4: updated US forecasts for connected TV (CTV) and programmatic ad spending. In The Q4 2021 Digital Video Trends Report, Insider Intelligence covers key events in the digital video industry based on data, trends, and business activity in Q4 2021. It includes updated forecasts for connected TV and programmatic video ad spending. In full, this exclusive report:

1 Discusses how much advertisers will spend on connected TV 2 Examines what share of programmatic ad spending goes toward video 3 Identifies whether or not people go back to the streaming services they cancel 4 Forecasts how Netflix will divide its content spending between originals and licensed shows Get all of these insights and more when you purchase The Q4 2021 Digital Video Trends Report for $995. Buy the Report Today →

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