Evolving consumer behavior, a stricter regulatory environment, and new business models are pushing changes in app monetization strategies

Which Apps Are Winning, and What Does It Mean for Marketers? Get the Full Report →

Smartphone users in the US are installing and using fewer apps than they did during the height of the pandemic, but in a greater variety of categories. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods. In The Mobile App Users and Monetization 2022 Report, Insider Intelligence provides a breakdown of our forecast on consumer app usage and spending on in-app purchases (IAPs), and what it means for marketers. In full, this exclusive report:

1 Identifies which apps people are using 2 Examines how apps are monetizing 3 Discusses the factors driving these monetization strategies 4 Explains what this means for advertisers and marketers Get all of these insights and more when you purchase The Mobile App Users and Monetization 2022 report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Essential Digital Media Reports Bundle and gain immediate access to 5 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, 14th FL, New York, NY 10036