The key trends and policies that will define the mobile advertising landscape in 2021 and beyond

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10 Predictions for a Post-Pandemic Year

A year ago, it was impossible to foresee how much life would change, and it's a good reminder that predictions always have caveats. Even so, long-term trends combined with short-term, pandemic-induced changes—and a new administration—point to 2021 being a dynamic year for mobile advertising. In this report, we make 10 predictions for a year that will hopefully be less tumultuous.

In The Mobile Advertising Outlook 2021 Report, Insider Intelligence explains 10 predictions for the mobile advertising landscape next year, and the reasoning behind them.

In full, this exclusive report:

1	Provides an in-depth look on how the coronavirus pandemic has changed mobile advertising
2	Forecasts how will iOS 14 will affect mobile marketing
3	Analyzes how the new US regulatory policies will influence mobile advertising

Get all of these insights and more when you purchase the Mobile Advertising Outlook 2021 Report for $995.

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Webinar: Lessons for Retail Marketing From Holiday 2020

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Hi ,

The 2020 holiday shopping season was one for the record books. To increase traffic and sales, retail marketers pivoted their capabilities to deploy alternative experiences like contactless checkout and buy online and pick up in-store—options that increased by 32% during Cyber Week.

Meeting the needs of buyers was not possible without connected data, hyper-personalization, and triggered communications to customers, employees, and suppliers.

Join Salesforce's Rachel Meyers, director, product marketing, and Alex Drinker, global head of retail industry, for this live Tech-Talk Webinar. They will share how marketers quickly adapted for a memorable holiday season that will fast track digital transformation in 2021 and beyond.

Reserve Your Seat →

Register here for "What the Holiday Season Brings for Retail Marketing in 2021," presented by Salesforce, and learn:

A look at worldwide online sales data for 2020's Cyber Week versus Q2 and Q3
How the physical and digital retail worlds blended via alternative pick-up options
Why retailers need to scale and expedite their digital transformation

Please reserve your seat today. This live webinar will take place on Friday, January 29 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by Salesforce.

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The key factors marketers must consider when formulating an effective SMS strategy

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How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint

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As one of the fastest-growing tools in a marketer's arsenal, SMS can be a highly effective customer communication channel, but it also comes with its own set of challenges.

In The SMS Marketing 2021 Report, Insider Intelligence discusses the business applications of SMS messaging, the pros and cons of SMS marketing, its relationship to email marketing and live chat, and best practices within the discipline.

In full, this exclusive report:

1	Discusses how big SMS is in the business world
2	Identifies the key factors driving growth for SMS marketing
3	Analyzes some of the most pressing challenges to SMS marketing How should marketers prepare for SMS marketing in 2021?
4	Pinpoints how marketers should prepare for SMS marketing in 2021

Get all of these insights and more when you purchase the SMS Marketing 2021 Report for $995.

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[Analyst Webinar] The Pandemic’s Lasting Effect on CX

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Hi ,

From touchless payment to scanning a QR code to see a menu, our customer experience has changed a lot over the past year. The pandemic has clearly had a major impact on what customers need from the brands that serve them.

Join us for an upcoming Meet the Analyst Webinar, featuring eMarketer's principal analyst Jeremy Goldman, as he discusses the shifts brands have made in customer experience, and what consumers will expect from brands in the long term as a result.

Register here for "The Pandemic's Lasting Effect on Customer Experience." Made possible by Merkle, this live-video webinar will explore:

The pivots brands had to take to introduce new experiences
How customer expectations have shifted
Which of these developments are most likely here for the long run

Please reserve your seat today. This live-video presentation will take place on Thursday, January 28 at 2 PM ET.

Reserve Your Seat →

This Meet the Analyst Webinar is made possible by Merkle.

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Healthcare incumbents must embrace digitization or risk losing business to entrants using tech to cut costs and stay nimble

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COVID-19 Turned the US Healthcare system On Its Head—Here's Where Players Across the Ecosystem Stand On Digital Transformation and What Healthcare's New Normal Looks Like

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Healthcare incumbents have been dragging their feet on digital transformation—but the coronavirus pandemic forced their hands to accelerate digitization and catalyzed a virtual care boom that's changing the fabric of the entire US healthcare ecosystem for good.

In The Digital Health Ecosystem Report, Insider Intelligence explores the current state of the healthcare ecosystem, the key trends driving digital transformation, and what we expect the new normal of healthcare to look like with the impacts of the pandemic in full swing. First, we unpack the industry's web of stakeholders and outline how digital transformation is impacting each. Then we examine the technologies and players driving the digital health boom and posit what might come next.

In full, this exclusive report:

1	Identifies the key digital trends transforming the insurance, healthcare delivery, and pharmaceutical spaces, and how this changed since last year
2	Analyzes how the coronavirus pandemic altered digital transformation in these spaces
3	Forecasts what the new normal looks like for the US healthcare system

Get all of these insights and more when you purchase the Digital Health Ecosystem Report for $995.

Buy the Report Today →

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The Next Generation of Personalization—Tech and Tactics

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Hi ,

Personalization is at the heart of everything marketers do. But as a strategy, technology, and a market, the personalization customers receive is ripe for reinvention.

When done right, real-time offers and content personalization are 10 times more effective than traditional outbound campaigns. In fact, according to Cheetah Digital's latest report, well-activated personalization can lead to a 20%+ uplift in revenue and retention.

Join Cheetah Digital's Bruce Swann, senior director of product marketing, along with David Raab, founder and CEO of the Customer Data Platform Institute, for this live Tech-Talk Webinar. They will discuss the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.

Register here for "The Next Generation of Personalization: Tech and Tactics Advancing Marketers' Efforts," presented by Cheetah Digital, and learn:

The factors driving next-generation personalization
How personalization delivers marketing efficiency and cost savings
How organizations can deliver personalized experiences across channels in real time

Please reserve your seat today. This live webinar will take place on Wednesday, January 27 at 2:00 PM ET.

Reserve Your Seat →

This Tech-Talk Webinar is sponsored content presented by
Cheetah Digital.

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The key social trends dominating the year ahead and what they mean for marketers

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Top Predictions for the Year Ahead

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After a tumultuous year that included a divisive US election, a pandemic, and racial justice protests, will 2021 be quieter for social media? It's not likely.

In The US Social Trends for 2021 Report, Insider Intelligence features our 10 predictions for social media in 2021.

In full, this exclusive report:

1	Presents the one word that is at the heart of three of the biggest trends in social media in 2021
2	Forecasts if there will be another social media ad boycott
3	Analyzes what will happen in social commerce
4	Predicts how influencer marketing will evolve

Get all of these insights and more when you purchase the US Social Trends for 2021 Report for $995.

Buy the Report Today →

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