The key factors marketers must consider when formulating an effective SMS strategy

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As one of the fastest-growing tools in a marketer's arsenal, SMS can be a highly effective customer communication channel, but it also comes with its own set of challenges.

In The SMS Marketing 2021 Report, Insider Intelligence discusses the business applications of SMS messaging, the pros and cons of SMS marketing, its relationship to email marketing and live chat, and best practices within the discipline.

In full, this exclusive report:

1 Discusses how big SMS is in the business world
2 Identifies the key factors driving growth for SMS marketing
3 Analyzes some of the most pressing challenges to SMS marketing How should marketers prepare for SMS marketing in 2021?
4 Pinpoints how marketers should prepare for SMS marketing in 2021

Get all of these insights and more when you purchase the SMS Marketing 2021 Report for $995.
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