| Amazon expands private label, further penetrating the grocery market Cooper Smith | May 18, 2016 Want to receive more charts, research, reports, and data from BI Intelligence? Learn More Now » Amazon is extending its private-label offerings to include perishables like nuts and vitamin supplements, as well as beverages such as tea and coffee, according to the Wall Street Journal. Amazon already has its own brand of offerings in apparel, baby care, and electronics. The fact that it's now getting into perishable goods suggests consumers are buying more CPG and other grocery items from the retailer. This poses a threat to traditional mass merchants and supermarkets, which have been relatively unscathed by e-commerce. For every $100 Americans spend on groceries, only $1.50 is spent online, according to our latest estimates. This penetration rate has edged up slowly since 2013, when we estimated that e-commerce accounted for 95 cents of every $100 in grocery sales.  You can gain access to everything BI Intelligence produces - ALL of our extensive research reports, newsletters, and data - when you claim your BI Intelligence ALL‑ACCESS pass. With this level of membership, you will gain immediate access to…
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