Instant Alert: Buffalo Wild Wings says the majority of the customers don't order real wings

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Buffalo Wild Wings says the majority of the customers don't order real wings

by Kate Taylor on Jul 26, 2016, 12:05 PM

buffalo wild wings chickenTraditional chicken wings are no longer beating out boneless in the battle for American consumers' hearts and stomachs. 

Last July, 51.5% of Buffalo Wild Wings customers purchased boneless wings instead of traditional bone-in wings on National Chicken Wing Day, July 29. 

Boneless wings have been on the rise for quite a while. 

In 2012, boneless chicken wings made made up 81% of all growth in chicken wing sales. Total, boneless wings accounted for around 14% of total wing sales for the year.

By January of 2015, the boneless versus bone-in battle was pretty evenly split. According to a Super Bowl survey by the National Chicken Council, 54% of wing eaters prefer traditional, bone-in wings, compared to 46% who picked the boneless option. 

Whether you're a fan of boneless or traditional wings, there's a chance to get a deal this Friday. To celebrate National Chicken Wing Day 2016 on July 29, Buffalo Wild Wings is selling half-priced wings, both traditional and boneless, at its 1,150 restaurants in the US and Canada. 

SEE ALSO: Instagram is convincing us to eat food that doesn't actually taste good — and now there's a serious backlash


 
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