These were the 8 most complained about ads from Australia in 2016 by Hannah Roberts on Dec 30, 2016, 4:49 AM Advertisement
 The Australian Standards Bureau (ASB) has released a list of the most complained-about ads of 2016. The most complained about ad, criticized for discriminating against vegans, received more than 700 complaints. In total, the ASB received more than 5,000 complaints about ads in 2016, over a third of which were for advertisements in the below ranking. (We usually publish the ASB's top 10 most complained-about ads, but three of the top 10 reference the same ad but for different mediums — TV, internet, and social — so there are eight ads in total, not 10). Check out the eight most offensive ads from Australia in 2016. SEE ALSO: These were the 10 most offensive ads from Australia in 2015 8. A window display of a poster advertisement for lingerie brand Honey Birdette May — 59 complaints. Complainants said the ad was only appropriate for a sex or adult shop and the ASB upheld the complaints. 
7. Medibank Health Insurance — 66 complaints. This ad featured many different types of families in different settings, including homosexual couples and a mother breast feeding. Viewers complained about the ad showing homosexual couples kissing and that it depicted breastfeeding. The ASB dismissed the complaints. Youtube Embed:
http://www.youtube.com/embed/95X7C4tQa4E
Width: 560px
Height: 315px
6. "The Conjuring 2," Roadshow Films — 82 complaints. Viewers complained the graphic horror content was too extreme for children and generally distressing for adults too. The board upheld the complaints. Youtube Embed:
http://www.youtube.com/embed/GK__BeDR1-M
Width: 560px
Height: 315px
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